Mercoequip celebrates its 30th anniversary
With the 30th anniversary of Mercoequip, the City Council of Fraga and the Baix Finca region wanted to impact its visitors. For this they have opted for innovation and the latest technologies. Something that translates into an Augmented Reality Hyperexperience for fair.
Mercoequip is the Fair of Agricultural, Industrial and Commercial Equipment of Fraga. It is an event that brings together countless institutions and visitors from different communities. It takes place in an area of 28000 mts2 and lasts a whole weekend. Undoubtedly, it is an event that no one wants to miss.
The objective for the XXIX edition has been to reflect the business and technological transformation achieved by the region. To this end, the space and programming of the fair have been renewed.
Augmented Reality for trade fairs: interactive stand
The Fraga City Council wanted to incorporate DeuSens technological solutions in its stand. A solution with which it has managed to reflect its renewed innovative character. And it has also captured the attention of visitors during these days.
The proposed project consisted of the transformation of one of the rooms of the Church of San Pedro into a movie theater. A proposal that became an AR Hyperexperience that did not go unnoticed.
Thus, visitors were able to interact with a movie theater that offered infinite possibilities. From customizing the color of the seats to interacting with elements present in the installation, such as the room's lighting, the access doors or the screen.
In addition, by pressing play, users could see how the entire room was set up to play, as if it were a movie, a video. It featured the Trobada de Gegants de Fraga, a very popular celebration during the town's festivities.
Augmented Reality technology for trade show served several purposes:
- Claiming point at the booth.
- A useful tool with which the Fraga City Council was able to know the opinion of users.
- Customize the movie theater taking into account the opinion of users.
