DeuSens at Startup OLÉ Miami and eMerge Americas 2026: Spanish hyperexperience lands in the US

Miami Tech Week 2026: where Europe, the United States and Latin America converge

Landing in Miami at the end of April means stepping off the plane into sticky heat, rolling down the Uber window on the way to downtown and discovering that the entire city breathes technology. From April 20 to 24, 2026, downtown Miami became the year's biggest meeting point for founders, investors, corporations and government agencies along the Spain–Latin America–United States corridor. Two consecutive events anchored the week: Startup OLÉ Miami, on April 20–21 at the James L. Knight Center, and eMerge Americas, on April 23–24 at the Miami Beach Convention Center. Both at the very start of Miami Tech Week.

DeuSens was at both. Álvaro Monzón, CEO and co-founder, travelled to Miami with Emili Blanque, Innovation Manager, with a clear goal: to position Spanish hyperexperience —that crossover between virtual reality, augmented reality, artificial intelligence and gamification we've been developing for years for brands like Telefónica, L'Oréal, Acciona or Pernod Ricard— on the stage where the bridges between Europe, Latin America and the North American market are actually built.

Startup OLÉ Miami 2026: Álvaro Monzón moderates at the Iberoamerican Investor Forum

The third edition of Startup OLÉ Miami 2026 brought together between 1,500 and 2,000 attendees, 329 startups, more than 350 international speakers, 31 investors and representatives from 17 countries across 90 specialised panels. The event, led by Emilio Corchado and held at the James L. Knight Center, was backed by the University of Salamanca, the Salamanca City Council, CDTI-INNVIERTE, the Madrid Region, the Cybersecurity Agency and Miami-Dade County, among others. It is, today, the strongest bridge between the Ibero-American ecosystem and the US tech market.

Álvaro Monzón took part as moderator of the panel Iberoamerican Investor Forum: Boosting Venture Capital in Latin America — Vision, Challenges and Opportunities, a session reserved for an unfiltered conversation about how venture capital is actually moving along the Spain–Latam corridor. Joining him were top-tier speakers: Marcos Martín, Founder of Decelera Ventures; Cristian Oloa, Founder of Manubara Ventures; Sylvia Chebi, CEO & Co-founder, and other key voices in Latin American venture capital. A conversation that fit DeuSens like a glove: technology that sells, scales and opens markets.

eMerge Americas 2026: DeuSens inside ICEX's Spain Pavilion

Just 48 hours later, the team crossed the bay over to the Miami Beach Convention Center to join eMerge Americas 2026, the largest tech event in the southern United States: more than 20,000 attendees from over 60 countries, 250+ speakers and 300+ exhibitors organised around four verticals —AI and Deep Tech, Health, Finance and National Security—. It is, without metaphors, the showcase where US corporations, venture capital funds and federal agencies go to sense what's coming next.

DeuSens took part inside the Spain Pavilion, the delegation coordinated by ICEX Spain Trade and Investment and Red.es, with on-site support from the Spanish Economic and Commercial Office in Miami. For the fifth year running, ICEX organised a prior ecosystem exploration mission —meetings with venture capitals, accelerators and public bodies such as the Miami-Dade Beacon Council— attended by Álvaro Monzón and Emili Blanque before the fair kicked off. The team's conclusion is sharp: Miami isn't just another destination, it's the node where Spanish technology can land with less regulatory friction and faster commercial speed into the US and Latin America.

From European innovation to the American market: what DeuSens takes home from Miami

The week confirmed something we had already sensed in the projects we are signing this year: the convergence between AI, immersive experiences and deep tech has stopped being a promise to become product. US corporates want immersive training with generative AI, retail experiences that convert, measurable brand activations and interactive environments their teams can operate without a Unity master's degree. Exactly the territory where DeuSens has been working for years with Telefónica, Acciona, L'Oréal, Red Bull, McDonald's, Pernod Ricard and Nestlé.

From Salamanca to Madrid, from Madrid to Milan, from Milan to Miami. DeuSens's roadmap traces a clear move: hyperexperience is exportable, and Miami is the next natural node. We come home with open conversations with investors, corporates and strategic partners, and with the conviction that the next big leap in the immersive sector won't be measured in headset hours but in projects that sell, train, retain and move audiences at global scale. If your brand is thinking about how to make that leap, you know where to find us.