This is how we at DeuSens experienced being chosen as the best XR company in Spain in 2025 during DescubreXR Pro

Three days have passed, but we're still on cloud nine...

On November 14, at the first edition of DescubreXR Pro, time seemed to stand still for a few seconds. We had spent the whole day meeting colleagues, clients, partners, and friends from the XR sector, talking about projects, challenges, and the future. We knew we were nominated for several Inmersiva XR awards, but no one on the team wanted to say out loud what we were all thinking: “Can you imagine if...?”

When it was time for the awards ceremony, the room was filled with that mixture of nerves and excitement that you only feel on big occasions. For us, DescubreXR Pro was not just another event: it was the first major annual gathering of the country's XR ecosystem, focused on the professional ecosystem, the place where the sector itself looked in the mirror. Just being there was special. What we didn't know was that this night would mark a turning point for DeuSens.

The first shock came with the announcement of the award for “Best Integration with AI.” Hearing the name DeuSens caught many of us almost without reaction. A second of internal silence, exchanged glances, and suddenly, applause, hugs, someone taking out their cell phone to record, another shouting “let's go!” louder than usual. That award recognized something that is part of our DNA and defines our work in 2025: our commitment to combining generative AI and Extended Reality to create more creative, intelligent, useful experiences tailored to each user. It was as if someone had said out loud, “You're on the right path.”

Shortly afterwards came the second award for “Greatest Social Impact,” and the excitement grew even more. That award struck a different chord. It wasn't just about technological innovation, but about what XR can bring to society: inclusion, training, new opportunities, new ways of learning and interacting. For a team that dedicates so many hours to projects with a transformative vocation, it was a feeling that all that effort had resonated, that technology can be human, and that the sector sees and values that.

And then came the big moment of the night for us: the announcement of DeuSens as “Best Company of the Year.” There's no elegant way to describe it: we got goosebumps. That moment was the culmination of many years of work, of projects that went well and others that taught us what not to do again; of trips, trade shows, endless proposals, early mornings spent on production, and endless afternoons spent on design and development. More than a trophy, hearing it was a confirmation: we are the leading XR studio in Spain, and it's not us saying it, it's the sector itself.

This recognition comes in a key year for DeuSens. In 2025, we have taken a major leap forward: we now have more than 40 professionals on our team and we are continuing our exponential growth with sales volumes that are set to double compared to the previous year. Growing in numbers is important, but for us, what is truly valuable is growing in capabilities: more specialized profiles, more talent in XR, gaming, digital installations, and new technologies, more muscle to tackle complex and strategic projects. And the awards are that external, objective validation that tells us that this evolution makes sense.

The joy of the day was also shared with our partners at KARTeX, who won the awards for “Best Technological Development” and “Best Interaction Design” for their experience “El Ciclo del Tiempo” (The Cycle of Time), which was also chosen as “Best XR Project of the Year.” For us, it was a double source of pride: seeing a project we participated in become a national benchmark demonstrates the strength of alliances and the importance of surrounding ourselves with partners who share the same vision of XR.

Today, with the spotlight off and the accreditations stored away, we have returned to the office with more than just three awards under our belt. We return with the feeling that all our accumulated effort has brought us here, and with the responsibility of living up to the title of best XR company in the country. We will continue to do what we do best: create immersive hyper-experiences that help brands, organizations, and people stay one step ahead. And yes, after an event like this, we can say with pride: what we are building together at DeuSens works, and the entire sector has just confirmed it.