HMY at Tecnomarketing 2015
More than 350 marketing and business strategy executives from leading FMCG companies gathered at a new edition of AEOCC Tecnomarketing, held in Madrid on May 20 and 21.
Under the slogan 'Growth in FMCG', Tecnomarketing 2015 analyzed topics such as:
- The new omnichannel consumer
- Differentiation and innovation as growth levers for the FMCG sector.
- Collaboration to improve the commercial relationship between all the agents in the value chain.
For this purpose, companies such as Nielsen, Renova and Grupo Dinosol participated in the event. They analyzed the new consumer and talked about the importance of differentiation as a growth strategy. Likewise, companies such as Dia, Eroski, Codorníu, Pescanova, Campofrío, Martín Martín, Condis... formed a debate table in which the value of developing new commercial relationships was discussed.
In this edition, special importance was given to growth strategies in the sector. For this, companies such as Carrefour, Heineken, Nestlé or Wrigley spoke about methods to create "real value" and the importance of innovation today.
The event was also the setting for the third edition of the AECOC Shopper Marketing awards. It recognized the best work developed by the industry. In addition, importance was also given to distribution to improve the shopping experience and grow sales.
Trends Market by HMY
This year Tecnomarketing celebrated its 20th anniversary. Therefore, one more year HMY wanted to be present. It was in charge of creating the "trends market" area, a space dedicated to innovation in which top brands respond to the main trends. In addition, they also present their novelties at the point of sale.
This edition breathed a creative, innovative and cutting-edge atmosphere of the latest technologies.
