Zepeto for companies | Metaverse and Social Network in one place
Metaverse

Zepeto for companies | Metaverse and Social Network in one place

29.10.2024

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Social networks break down any geographical barrier, connecting people from all over the world in the same place in a matter of milliseconds. The new generations have grown up with these technologies and they have become indispensable to them, using them for more than two hours a day.
 
However, users are looking for something more, an immersive experience that transports them and their friends to those corners of the planet or makes them feel that they are part of another universe completely different. This is achieved through Extended Reality and the Metaverse, technologies that have been growing steadily since their appearance and that every day accumulate more and more users.
 
This is how Zepeto was born, a revolutionary new concept that unites Metaverse with social network. A place where you can meet people, take photos and videos in dreamlike environments and publish them on your Zepeto profile.
 
In this blog, we will tell you everything you need to know about Zepeto; its history, its economy, its business possibilities and examples of companies that collaborate with them such as Nike, Disney or BTS.
 

What is Zepeto?

Zepeto combines social networking and gaming in a mobile application that focuses on creating customized 3D avatars. Users can design avatars that look like themselves or any imagined character, choosing from a wide range of features, hairstyles and outfits. This customization allows for a unique expression of individuality and creativity.

In addition, users can explore and participate in various activities in virtual spaces within the application, interacting with other avatars. The ability to take photos and videos in virtual or augmented reality environments adds fun and modernity to the experience.

Zepeto also offers the opportunity to customize one's own virtual spaces, providing an additional means for self-expression. It has established itself as a platform for virtual events and collaborations with brands, offering exclusive and trendy content. This makes Zepeto not only a place for social interaction, but also a showcase for the latest trends and experiences. Zepeto's popularity among young people lies in its unique combination of avatar customization, social interaction and gaming in an environment that fosters creativity.
 
Virtual avatars of Zepeto

History of Zepeto

Zepeto, developed by Naver Z, a subsidiary of South Korea's Naver Corporation, was launched in August 2018 and quickly captured the attention of young people, especially in Asia. The app stands out for its focus on personalization and virtual interaction, allowing users to create detailed 3D avatars and express their identity and style in a virtual environment. This combination of avatar customization and socialization in virtual worlds set Zepeto apart from other social networking and gaming platforms, perfectly adapting to the growing trend of augmented reality and virtual experiences.

Over time, Zepeto evolved significantly, adding new features and collaborating with fashion brands and celebrities, which offered users exclusive content and the opportunity to participate in virtual events. These collaborations, along with a constant focus on customization and enhancements, kept Zepeto relevant and engaging, cementing it as a popular platform for creative expression and social interaction online, attracting users from around the world and maintaining its popularity among young audiences.

Visual aesthetics of the virtual environment and Zepeto avatars

Metaverse Economy in Zepeto

The metaverse economy in Zepeto is a fascinating aspect of the application, as it combines elements of gaming, social networking and e-commerce in a virtual environment. This economy is based primarily on the app's virtual currency and in-game transactions, allowing users to buy, sell and trade virtual goods and services. Here are some key points:
 

  • Virtual currency: Zepeto uses its own virtual currency, known as “Zems” and “Zepeto Coins”. Zems can be acquired primarily through real money purchases, while Zepeto Coins can be earned within the application by performing various activities or can also be purchased. These coins are used to purchase a variety of in-game items and experiences.

  • Avatar customization: One of the main ways users spend their virtual currency is on customizing their avatars. This includes purchasing clothing, accessories, hairstyles, and other aesthetic elements. Designers and brands can create and sell their own fashion items within the app, adding an e-commerce dimension to the Zepeto experience.

  • Virtual spaces and experiences: In addition to avatar customization, users can spend their virtual currency on decorating personal virtual spaces or accessing exclusive in-game experiences, such as special events or themed areas.

  • Marketplace and commerce: Zepeto also allows users to participate in a virtual marketplace, where they can sell their own fashion designs or decorative items to other users. This fosters a user-to-user economy within the platform.

  • Collaborations and events: The platform often hosts events and collaborations with real brands, sometimes involving the sale of exclusive products or in-game experiences. This not only generates revenue, but also increases user engagement.


Process of creating a Zepeto virtual avatar

How does Zepeto work?

Governance and evolution of the virtual environment

The application is overseen by its developers, Naver Z, who are responsible for regularly updating content, introducing new features, and maintaining a safe and welcoming environment for users. The evolution of the virtual environment in Zepeto depends on several factors:
 
  • Platform updates: Zepeto is regularly updated to provide new features, user interface improvements and new customization options for avatars and virtual spaces.
     
  • Content moderation: To ensure a safe environment, especially for its younger audience, Zepeto implements content moderation policies and tools for reporting inappropriate behavior.
     
  • User feedback: The platform also evolves in response to user feedback and trends, adapting its services and features to improve the overall experience.

Accessibility and compatible devices

Zepeto is a highly accessible application, designed to be used on a wide range of devices:
 
  • Mobile devices: The application is available for iOS and Android devices, allowing users to access it from their smartphones and tablets.
     
  • System requirements: Although Zepeto is relatively accessible, it requires certain system requirements to function properly, especially in terms of processing power and memory, to handle 3D graphics and augmented reality.
     
  • Compatibility with computers: In addition to its availability on mobile devices, Zepeto can also be used on computers.  This is particularly attractive for those users who prefer or require larger screens for interaction and creation within the virtual environment.

Categorization of collectibles in Zepeto

Collectibles in Zepeto can be categorized as follows:
 
  • Clothing and accessories: This category includes a wide range of clothing, shoes, hats, and other accessories that users can purchase for their avatars.
     
  • Items for virtual spaces: Includes furniture, decorations and other items that users can use to customize their personal spaces in the game.
     
  • Exclusives and limited editions: Some collectibles are exclusive or limited edition, often associated with special events or collaborations with brands.
     
  • User-created items: Users can also create and sell their own fashion designs and decorative items, adding a unique dimension to the in-game economy.
View of Zepeto's virtual avatar accessory store
Personalization of virtual avatars in Zepeto

Interesting facts about Zepeto's virtual environment

Zepeto, launched in 2018 by NAVER Z, has grown exponentially reaching popularity especially in Asia and China, but also gaining ground in the United States. Some of the most relevant data about this Zepeto are:
 

  • Total users: More than 300 million registered users worldwide.

  • Monthly Active Users (MAU): Around 20 million monthly active users.

  • Maker community: More than 2 million active makers sell their designs on Zepeto.

  • Item sales: More than 68 million virtual items sold on Zepeto.

  • Average daily usage time: In Korea, more than 3.3 million users spend more than 40 minutes on Zepeto.

  • User profile: 70% to 80% of Zepeto's global users are Gen Z and Alpha females.

  • Geographic distribution: 61% of users live in Asia, while 21% live in Europe and 16% in the Americas.

Examples and success stories of companies in Zepeto

Zepeto has attracted several major brands and companies, which have used the platform to reach a younger audience and to experiment with marketing and engagement in a Metaverse environment.
 

Gucci

Gucci launched a virtual experience in Zepeto where users could dress their avatars in the brand's clothing and accessories. They also created a virtual Gucci space where users could explore and interact with the Gucci fashion world.
 
Gucci's virtual environment at Zepeto

 

Nike

Nike has used Zepeto to offer virtual branded products. Users could dress their avatars in Nike clothing and shoes, showing the platform's potential for fashion marketing strategies.
 
Nike and Zepeto collaborate to create clothing for virtual avatars

 

Disney

Disney collaborated with Zepeto to launch a series of avatars and accessories based on its iconic characters. This collaboration allowed Zepeto users to interact in a unique way with the Disney universe.
 
Disney's success story in Zepeto's virtual environment

 

BTS

K-pop band BTS also launched digital avatars on Zepeto, allowing fans to virtually interact with band members and participate in special BTS-related events.
 
BTS virtual avatars in Zepeto
 
These examples show how different companies and brands have used Zepeto to expand their presence in the digital space, leveraging the platform's unique environment to interact with a younger, technologically savvy audience. These collaborations not only serve as powerful marketing tools, but also provide Zepeto users with exclusive and exciting experiences, adding to the overall appeal of the app.
Zepeto se ha consolidado como un innovador punto de encuentro en el Metaverso, combinando redes sociales y Realidad Virtual para ofrecer una experiencia única. Desde su lanzamiento en 2018, ha atraído especialmente a jóvenes con su enfoque en la personalización de avatares y la interacción social en un espacio virtual.
 
Su evolución constante, marcada por colaboraciones con marcas destacadas y una economía virtual propia, ha transformado a Zepeto en mucho más que una plataforma de entretenimiento. Hoy, Zepeto representa una fusión entre la creatividad, la tecnología y las nuevas formas de conexión social, ejemplificando el futuro dinámico de las interacciones en línea en el Metaverso.
 
¿Quieres conocer más sobre Zepeto? ¿Te interesa integrarlo en tu estrategia de marketing? Escríbenos y te ayudamos a impulsar tu marca introduciéndola en el entorno virtual de Zepeto.
 
Zepeto has established itself as an innovative meeting point in the Metaverse, combining social networking and Virtual Reality to offer a unique experience. Since its launch in 2018, it has particularly attracted young people with its focus on avatar customization and social interaction in a virtual space.

Its constant evolution, marked by collaborations with prominent brands and a virtual economy of its own, has transformed Zepeto into much more than an entertainment platform. Today, Zepeto represents a fusion of creativity, technology and new forms of social connection, exemplifying the dynamic future of online interactions in the Metaverse.

Want to learn more about Zepeto and integrate it into your marketing strategy? Tell us and we will help you boost your brand by introducing it into the virtual environment of Zepeto.
 
¡Contact us!
 

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