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Augmented Reality (AR) is revolutionizing the fashion industry by enabling brands to offer more visual, interactive and personalized shopping experiences. Thanks to this technology, consumers can try on garments virtually, discover animated collections or interact with products in their real environment, without having to touch the fabric.
AR not only improves conversion, but also strengthens the emotional bond with the customer and projects an innovative and digitally prepared brand image. At DeuSens we develop Augmented Reality experiences for fashion that combine technology, aesthetics and functionality to connect with new consumers.
Benefits of Augmented Reality in Fashion
Applying AR in your brand strategy brings differential advantages:
- Less friction and better shopping experience through virtual fitting rooms.
- Visualization of garments on the user in real time.
- Interactive packaging with exclusive content and creative campaigns.
- Increased engagement in social networks with filters and viral AR.
- Reduced returns by facilitating a more informed purchase.
- Clear differentiation from the competition.
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Practical applications of Augmented Reality in Fashion
Solutions that are already transforming the industry include:
- Virtual testers on web, app or interactive physical mirror.
- Interactive campaigns with AR from shop windows or catalogs.
- Instagram or TikTok filters with virtual garments and accessories.
- Immersive visualization of bags, glasses or footwear on the body or environment.
- Experiential pop-ups at trade shows or brand events.
- Augmented lookbooks for collection presentations.
SUCCESS CASE: Discover how to integrate Augmented Reality into your fashion business to reach new market heights.
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Technologies and tools used
At DeuSens we use technologies that adapt to each channel and audience:
- WebAR (Augmented Reality from browser) for access without app.
- Development of customized mobile apps.
- Platforms such as 8thWall, Onirix, Zappar, Unity AR Foundation, ARKit/ARCore.
- Body, face or surface tracking according to the type of garment.
- Integration with ecommerce and usage statistics.
EQUIPMENT AND SOFTWARE: Contact us to know the best technological options adapted to your needs.
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The Future of Augmented Reality in the Fashion Industry
As consumers seek more personalized and visual experiences, Augmented Reality is positioning itself as an essential technology for fashion retail. We will see catalogs come to life, window displays become interactive and shopping will be increasingly assisted by digital layers.
Fashion is not only worn, it is now also lived. And AR will be the bridge between the physical product and the digital universe of the brand.
GET READY FOR THE FUTURE: Stay ahead of fashion industry trends with our Augmented Reality solutions.
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Frequently Asked Questions:
What is a virtual tester with Augmented Reality?
It is a tool that allows the user to see how a garment or accessory fits through a camera and a screen, without the need to physically put it on.
Do AR virtual fitting rooms work in-store and from home?
Yes, we can install virtual fitting rooms with Augmented Reality in physical stores. In addition, we can also develop them to work on Smartphone, being able to access them from ecommerce and web pages or apps.
Do I need to download anything to use the AR virtual testers?
In the case of developing them with WebAR technology, no. The user accesses directly from a link or QR. The user accesses directly from a link or QR. Although, for solutions with certain needs or specific characteristics, an app may be necessary.
Can virtual fitting rooms with Augmented Reality replace photos and catalogs?
They can be an innovative evolution that does not have to replace them, but enhance them. An enlarged catalog captures attention better and allows interaction with the product.
What kind of fashion garments can be shown with AR?
Clothes, glasses, shoes, bags, makeup, jewelry... any product that makes sense to visualize on the user or his environment.
Conclusion:
Augmented Reality is changing the way fashion brands present their collections, connect with audiences and convert interest into sales. Beyond the technology, it's a new way to tell your story visually and generate impact.
ACT NOW: Request a personalized demo and discover how to improve the shopping experience of your fashion business thanks to Augmented Reality.
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