AUGMENTED REALITY IN RETAIL

Augmented Reality (AR) is no longer a futuristic promise but a key tool in the retail sector. In an environment where consumers are looking for more visual, interactive and personalized experiences, AR offers the possibility to merge the physical and digital worlds to create new ways of shopping, discovering and connecting with products.

From virtual fitting rooms to interactive catalogs, intelligent window displays or packaging with animated content, AR enhances the customer journey in both physical and ecommerce stores. At DeuSens, we develop Augmented Reality experiences for retail that not only have a visual impact, but also generate engagement, reduce returns and increase conversion.

Benefits of Augmented Reality in retail and commerce

Implementing Augmented Reality in a retail environment brings strategic and operational benefits:

• Product visualization in the real environment: customers can see how a piece of furniture looks in their living room or a pair of glasses on their face, directly from their mobile.
• Memorable brand experiences: showcases, events or digital campaigns that capture attention and remain in the memory.
• Increased conversions and reduced returns: by offering more visual information, the customer buys with greater confidence.
• Connection between online and physical channel: AR serves as a bridge between ecommerce, store and social networks.
• Contactless interaction: perfect for points of sale where hygiene and convenience are a priority.

GET STARTED TODAY! Write to us for a free demonstration of how AR can transform educational methods.

Practical applications of Augmented Reality applied to the retail industry

The versatility of AR allows it to be applied to different formats and channels. Some outstanding cases:

• Virtual fitting rooms for clothing or makeup that project the product on the image in real time.
• Printed catalogs that come to life when scanned with a cell phone.
• Visualization of products at home (furniture, decoration, household appliances) at real scale and with the possibility of rotation.
• Branded filters for social networks as part of viral activation campaigns.
• Interactive packaging with exclusive content, instructions or promotions hidden behind an augmented layer.
• Showcases or displays that react to user scanning

SUCCESS CASE: Discover how to integrate Augmented Reality in stores and commercial spaces in a relevant way.

Technologies and tools used

At DeuSens we work with accessible and effective technologies to implement AR in retail:

• WebAR for experiences that work directly from the browser, without apps
• Custom apps for brands or retail chains
• 8thWall, Onirix, Zappar, Unity AR Foundation, ARKit (iOS) and ARCore (Android) for cross-platform development
• Integration with CMS and product catalogs
• Real-time interaction statistics and metrics

EQUIPMENT AND SOFTWARE: Contact us to know the best technological options adapted to your needs.

Future of Augmented Reality applied to retailing

AR in retail will continue to gain ground as a complement to the shopping experience. With the advent of lightweight glasses and mixed reality devices, we will see the physical environment enriched with floating information, personalized recommendations and even virtual assistants.

Loyalty, personalization and in-store engagement will no longer depend only on product and staff: they will also depend on the ability to create useful, intuitive and engaging technology experiences.

GET READY FOR THE FUTURE: Stay ahead of the curve with our Augmented Reality solutions for commercial spaces.

Frequently Asked Questions:

Conclusion:

Augmented Reality not only enhances the visual aspect of retail: it completely transforms how the customer discovers, compares and interacts with products. It offers a memorable, modern and differentiating experience that turns visits into purchases and customers into brand ambassadors.

ACT NOW: Request a personalized demo and discover how to transform your commercial spaces using Augmented Reality.