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Mixed Reality (MR) combines the best of the physical and digital worlds, allowing users to interact with virtual elements integrated into their real environment. In the real estate sector, this translates into the possibility of visualizing a home, touring it, modifying it or experiencing a renovation before it physically exists.
From interactive showrooms to spatial configurators in the plot itself, RM is positioning itself as a key tool in sales, design and decision making processes. At DeuSens we develop Mixed Reality experiences for real estate that allow to sell with impact, reduce uncertainty and facilitate the emotional connection with the space.
Benefits of Mixed Reality in Real Estate
Applying Mixed Reality in the marketing and design of real estate generates differential advantages:
- Hyper-realistic visualization of the project in its real context: the client sees what their home will look like in the exact environment where it will be built.
- Real time interaction with the space: change finishes, distribution or furniture instantly, as if they were inside the property.
- Reduction of indecision and increase of confidence: less doubts, more security in the purchase.
- Commercial differentiation: stand out at fairs, sales offices or private presentations with a memorable experience.
- Acceleration of the sales cycle: a visual and emotional decision is made faster than one based on floor plans alone.
GET STARTED TODAY! Contact us for a free demonstration of how MR can improve your real estate sales process.
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Practical applications of Mixed Reality in Real Estate
Some of the most effective Mixed Reality applications in the real estate sector are:
- Virtual showrooms on the ground to visualize the projected property directly on the plot or environment.
- Interactive configurators for finishes or furniture with which the client modifies the space with gestures or voice.
- Immersive presentations in sales offices or real estate fairs.
- Integration with BIM projects for real-time review.
- Shared interaction between salesperson and client within the digital space.
SUCCESS CASE: Discover how to integrate Mixed Reality for your real estate agency visits.
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Technologies and tools used for MR in real estate
We develop these experiences with accessible and powerful technologies:
- State-of-the-art MR glasses such as Apple Vision Pro, Meta Quest 3, Microsoft HoloLens, Magic Leap....
- Unity, MRTK and other custom Mixed Reality tools.
- 3D modeling and BIM optimization for project visualization.
- Integration with web configurators or pre-sales systems.
EQUIPMENT AND SOFTWARE: Contact us to know the best technological options adapted to your needs.
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Future of Mixed Reality in the real estate sector
Mixed Reality will mark a turning point in how we sell, design and validate spaces. As devices become lighter and more accessible, and immersive environments become more realistic, we will see MR become a regular feature in the real estate lifecycle: from conceptual design to post-sale.
The homebuyer demands confidence, security and emotion. And Mixed Reality responds to these three needs with a single experience.
PREPARE FOR THE FUTURE: Stay ahead of the curve with our Mixed Reality solutions applied to real estate.
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Frequently Asked Questions:
What is the difference between mixed reality and augmented reality?
Mixed Reality is the evolution of Augmented Reality, which is more refined and therefore allows not only to see virtual elements in the real world but also to interact with them in real time and with greater spatial precision and graphic quality. For this reason, specific devices and glasses are needed for its use, not simply a smartphone or a tablet.
What is needed to visualize a property in Mixed Reality?
Specific models of glasses with Mixed Reality features are needed. Most models work independently without cables or needing any kind of connection, only internet. In the market we can find different ranges of quality and price, such as Apple Vision Pro, Meta Quest 3 or Microsoft Hololens.
Can it be used on real terrain?
Yes, one of the greatest benefits is to project the home in its exact location, at real scale, to offer a hyper-realistic experience. Also, recreating the home from any other place in the world to allow immersive visits in which the client can “walk” inside and discover every corner.
Does this replace renderings or virtual tours?
No. It complements and surpasses them in emotional impact, immersion and decision-making capacity, providing a new tool that improves the sales process of your real estate sales team.
Can it be integrated with BIM models?
Yes, we can link the BIM model directly to navigate and validate the design with greater realism and interactivity.
Conclusion:
Mixed Reality represents a natural evolution in real estate sales: it transforms plans into experiences, doubts into decisions and visits into emotions. A step beyond renderings, a closer way of selling the future.
ACT NOW: Request a personalized demo and discover how to transform your real estate business using Mixed Reality.
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