CLIENT
GRB was founded in 1990 and its main activity is the design, development, manufacture and marketing of faucets in general. This company, with Spanish origin certificate, strives every day to innovate and develop products with the most advanced technologies with a strong component of design and innovation.
GOAL ACHIEVED
To develop a technological solution that allows users to interact with GRB's products and appreciate in an immersive way the new innovations they present.
The technology that allows to "touch" the innovations of GRB
With the aim of allowing its customers to experience the use of the latest technological innovations of its Gyro and Incool products, from GRB Mixers decided to rely again on DeuSens Hyperexperience to carry out this innovative technological solution, which they called GRB Lab, and whose intention was to be used to attract the attention of the visitors to their stand during their participation in the Cevisama 2023 fair.
It was a 3D display that allowed users to discover the technical information of these two products as well as their most innovative mechanisms and features. The great novelty of this 3D display was undoubtedly its interactive component which, integrated in a touch screen, allowed to discover all the technology and innovation behind these two GRB products in a more immersive way, by being able to interact directly with the products by touch.
What were the main features of the GRB Lab?
The GRB Lab was conceived and designed as a 3D visualizer that integrated interactive elements and whose use was controlled from a touch screen, allowing the user to "touch" GRB products. Both aspects had the clear objective of involving the user more in the action and allowing them to experience more, adding an extra touch of gamification to the project equation.
Using this interactive 3D visualizer, the user could visualize the two GRB products integrated in two different bathroom environments, one with a more classic style, and the other featuring a more modern design and elements. The user could also modify the appearance of the products, selecting from different colors, materials and finishes. Adding these two features together, we were able to give the user access to a large number of combinations, allowing them to imagine and visualize how these products would look in multiple different scenarios.
One of the great attractions of the GRB Lab was to allow the user to learn about the technological innovations incorporated in these products through detailed 3D animations. As for the GRB Gyro shower column, the user could appreciate its innovative magnetized shower handle that allows it to be hidden in the column itself, avoiding the need for additional brackets. On the other hand, of the GRB Incool shower set, the user could discover its novel installation method embedded inside the wall.
In addition to these innovations, both products also included a thermostatic system which was also represented in the experience and thanks to which, the user could calibrate the temperature and vary the flow of water coming out of the shower, in order to appreciate how the operation of the thermostatic system balanced the temperature of the water to keep it at the right temperature.
The result of combining creativity, design and technology
The creation of the GRB Lab involved the entire DeuSens team, actively participating in all phases of the project from start to finish. A complete project in which it was necessary to apply the technological know-how of the team in all our areas of action, working from the conception of the user experience, the design of 3D spaces, the recreation of the products and their animations, in addition to the development and programming of their functionalities and user interactions.
The final result, after combining creativity and technology, generated a 3D visualizer that allowed the user, not only to see GRB's Gyro and Incool products, but also to interact with them, and to know their novelties and innovations in detail, turning this 3D visualizer into an active experience for the user, which managed to attract the public more effectively than through passive audiovisual content, in addition to generating a pioneering and innovative brand perception among the users who tried it.
