Alice AR at ISE 2018 | Augmented Reality applied to digital signage

TECHNOLOGY

IMMERSIVE TECH

USE CASE

TOOL

CLIENT

Today Philips is a leader in innovation applied to the needs of its customers and consumers in the areas of Healthcare, Lighting and Consumer & Lifestyle. Philips leverages its advanced technology and deep consumer and clinical expertise to deliver integrated solutions. Headquartered in the Netherlands, the company employs approximately 82,000 employees in more than 100 countries.

GOAL ACHIEVED

Introduce our commercial tool, Alice AR, into the Philips sales process, allowing your salespeople to make use of Augmented Reality to showcase your solutions.

Alice AR conquers the Integrated Systems Europe 2018

At the hand of TECCO, our Augmented Reality solution, Alice AR was present during the Integrated Systems Europe 2018, the world's largest trade fair dedicated to the integration of audiovisual systems. In addition to showing all its new products, TECCO used the Augmented Reality app to display virtually, on the physical space, the different models of its catalog. In this way, it complemented the experience of those attending its stand, achieving a point of differentiation and attraction that did not go unnoticed by the different audiences.

The participation of Alice AR in the stand of TECCO liked so much, that our solution was again present in the subsequent edition, the largest to date, attracting more than 1,300 exhibitors and 80,000 attendees. It also featured special events, keynotes, networking, educational and training programs, and entertainment shows. A great opportunity that undoubtedly allowed us to bring Alice AR closer to companies with a worldwide presence.

Philips' confidence in the potential of Alice AR

Our participation in the event drew attention to Alice AR, and obviously, it did not go unnoticed by large companies either. Thanks to this event, Philips, the prestigious multinational technological benchmark, took notice of the project, considering it of great interest and with a high application in its catalog of digital signage

Philips, one of the largest and most important technology companies in the world, placed its trust in DeuSens and its official distributor for the Digital Signage line, TECCO, to incorporate the augmented reality solution, Alice AR, in its marketing process, becoming one of the first early adopter of the product.

Thus, Philips became a pioneer in the use of Augmented Reality applied to digital signage by the hand of Alice AR, fulfilling one of the characteristics of this type of visionary profiles that bet on innovative projects that are focused on solving a current problem long before they become massive in the market.

Commercial use of Alice AR

Alice AR meant for Philips to find a new way to show its products and solutions to customers and partners, without the need to have them physically at that time and place.

Through Alice AR's own self-management platform, Philips sales reps could manage their virtual catalogs to show 3D models of their solutions and services thanks to Augmented Reality, using only a Smartphone or Tablet.

In addition, the platform allowed each salesperson to obtain a detailed PDF of the order and of the sales visit made, with all the data about the customer and about the solutions shown in Augmented Reality.

In this way and as a sign of its confidence in Alice AR , Philips contracted service licenses at European level to implement our technology at the commercial level. Thanks to this, now the Alice AR App and its self-management platform are bringing a point of innovation and differentiation to their work and marketing processes.