CLIENT
At DeuSens we work as an agency specialized in creating and giving life to the most advanced customized interactive solutions, combining innovation and creativity, optimizing the marketing processes and enhancing the brand image of our clients.
GOAL ACHIEVED
Speed up the process of creating POS campaigns thanks to Augmented Reality visualization with our Alice AR app.
Advertising at the point of sale with Augmented Reality
The effective management of POS campaigns or advertising at the point of sale, has been for years, one of the greatest needs to be covered by the brands. In this task, highlighted the figure of the manager of point of sale, being in charge of having to organize the POS campaigns, together with the point of sale, and show those responsible for this how it would the final result of the objects and furniture that were to be placed.
And that is where our Augmented Reality app, Alice AR, came in, whose main task was to allow point-of-sale managers to show their POS items catalog, in Augmented Reality, integrating the displays in a realistic way in the real space, and without having to transport them from one store to another, through the simple use of a Smartphone or a Tablet.
For this reason, Alice AR proved to be an ideal commercial tool for optimizing the design and creation of POS campaigns. In this way, the brands, after creating the objects and furniture of their POS campaigns in 3D modeling, only had to introduce them into the platform and use the Alice AR app to visualize them in the supermarket space where they would be placed in the future. Thanks to this tool, brands could check at a glance whether the design of the furniture was correct, both in terms of measurements and aesthetics, and thus optimize their POS campaign creation process.
Streaming up the creation of POS furniture with Alice AR
Another of the great utilities of Alice AR is not aimed at brands' point-of-sale managers, but at the companies in charge of creating furniture and displays for POS campaigns. In this case, companies that design and build point-of-sale furniture, such as our partner HMY, have found in Alice AR a new way to streamline the design and construction process of displays, saving time and resources in the design, especially in large islands or areas with several displays together.
Alice AR, the trendy app among big brands
Since its arrival on the market, many companies have been interested in including Alice AR as a commercial tool in their sales process. Many of them have found in this Augmented Reality app the best ally to carry out their marketing campaigns at the point of sale, using it to preview in 3D the elements that would later be used in supermarkets, shopping malls, or even in their own stores.
Among the organizations that have decided to join this new technological wave and innovate using Augmented Reality, through the Alice AR app, we can find renowned international brands such as Red Bull, Nestlé, or Pernod Ricard, among others.
Augmented Reality, the future of Retail Tech
Retailers have been demanding new ways to communicate with their customers to achieve higher sales targets for years. Trying to call consumers to action, they began to create promotions in which the consumer was the key piece and was at the center of the action.
In this aspect, Augmented Reality occupied its leading role and was the technology that most intervened in this type of processes and new practices at the point of sale. At DeuSens we carried out a multitude of implementations at the point of sale, for example, in the form of a competitive mini-game, also as a new method of advertising, as a way to create interactive packaging or even to preview POS actions.
