CLIENT
GRANDES VINOS is one of the leading wineries in the Cariñena P.D.O., an area with a millenary winemaking tradition, where the great variety and diversity of landscapes that make up its large vineyard stand out. With an international, innovative and creative approach, they market different brands for different consumer segments, with outstanding quality and outstanding value for money.
GOAL ACHIEVED
To boost the winery's corporate communication by increasing engagement with the consumer through the creation of a mobile app that would serve as a new communication channel.
All the corporate content gathered in an app
To have a place where to gather a whole brand, showing in it all the corporate content made over the years, to put it on a tray to the user so that he can access it in a simple and intuitive way. This was the mission that Grandes Vinos wanted to achieve with the launch of its official app, developed by DeuSens for both iOS and Android.
The official app of Grandes Vinos sought to be the agglutinator of experiences of all kinds: Virtual Reality, Augmented Reality, 360º images, videos, sweepstakes... making it the main support point of its corporate communication, and the nerve center where to bring together all its consumers and distributors.
Augmented Reality to reimagine the bottles
Through the official Grandes Vinos app, users could visualize the Augmented Reality Hyperexperiences developed for the winery's different wine varieties. Grandes Vinos, with its two brands dedicated to young audiences, El Circo and Beso de Vino, opted for this new form of immersive communication, taking advantage of new technologies and current lifestyle habits.
Augmented Reality transcends the physical medium to easily introduce us into magical worlds, reimagining any possible or impossible reality. This is how, thanks to this technology, we managed to revolutionize the consumer experience by turning wine bottles into interactive shows.
Virtual Reality that revolutionizes wine advertising
Thanks to the official app of Grandes Vinos, you could also enjoy the two Virtual Reality Hyperexperiences that from DeuSens we have created for the winery. They are the spot of launch of its product "Iglup" and the roller coaster "From Cariñena to the World"
This content, despite being born and designed to be enjoyed in Virtual Reality, could also be viewed without VR glasses, using 360º video technology. Despite this, it is recommended to enjoy full immersion using Virtual Reality glasses.
Access to sweepstakes and prizes
The great challenge of Grandes Vinos consisted in attracting the young public. To do this, it knew what its language was and was adapting it to its corporate image without losing its traditional and wine essence, incorporating, in addition, to the new communication channels that emerged through new technologies and social networks.
Thus, the official app of Grandes Vinos also had to fulfill the purpose of generating a meeting point with this audience, attracting them and bringing them closer to the brand through other types of more dynamic and interactive content such as sweepstakes and prizes. Thus, the link is direct, taking advantage of the new ways of relating to brands that young people demand.
