CLIENT
Atlas Copco is an international industrial company headquartered in Stockholm, Sweden, with approximately 40,000 employees and customers in more than 180 countries. A pioneer in technology and engineering, Atlas Copco's expertise is trusted by industries around the world.
GOAL ACHIEVED
To carry out a disruptive streaming to show two new products introducing Augmented Reality in its realization.
Betting on the future and Web Augmented Reality
Augmented Reality in web format has been consolidated with the passage of time and with the continuous improvements in devices and developments. Faced with the advancement of technology, companies have only two options: adapt to these changes and take advantage of them, or resign themselves and remain anchored in the past. Power and Flow is a division within Atlas Copco's Power Technique business area. The division designs, manufactures and markets a wide range of efficient generators, light towers and water pumps, along with accessories and connectivity solutions.
For the launch of two new products, the ZenergiZe, energy storage systems and the HiLight H6+ light tower, Atlas Copco decided to hold an online event in live streaming format in which to include Augmented Reality. We all know how popular this type of format has become, and for this reason, the Atlas Copco team wanted to go a step further and innovate to create an event that was as interactive as possible. And it is for this reason that they decided to count on the Hiperexperiencia having a very clear objective: generate a greater impact on the public and make the event more entertaining and surprising.
"Immersive technologies allow us to awaken indelible emotions in the audience"
What did our contribution consist of?
To give dynamism to the event and achieve greater interaction and participation of the live audience, the Atlas Copco team commissioned us to design an Augmented Reality technological solution that would make it possible to show the new products modeled in 3D, on a 1:1 scale and in a hyper-realistic way. In addition, Atlas Copco also wanted to allow interested parties to try it at home through its website, so we also worked on a web version of the Augmented Reality viewer.
Our Augmented Reality hyper-experience consisted mainly in creating a product viewer that showed the products through 3D elements, which also had precise animations that allowed to clearly observe the main features and components of the product. The main idea was to serve as a support for the presenters of the event, allowing them to explain in a more accurate way how the product is and how it works, while the public visualizes it live through the streaming broadcast.
"Technological innovation leads the way to differentiate yourself from the rest"
Augmented Reality Web to attract more audience
More than 700 people attended Atlas Copco's first virtual product presentation, with great participation and interaction. But their team didn't want it to end there, so we adapted the Augmented Reality Hyper Experience used in the streaming to the web format. It was one more way to engage the attendees and make them participate even more in the Atlas Copco universe, allowing them to see with their own eyes through their smartphones what the new products looked like through the use of Augmented Reality. This allowed them to attract organic traffic to their website through the streaming attendees and continue generating a value chain with which to continue reaching more audiences.
Without forgetting all the advantages that in-person events bring, Atlas Copco demonstrated that their online versions can be very effective as well, allowing them to impact a larger audience, both current and future customers. For this reason, its intention is to continue preparing new events in streaming format with which to present its new products in the future.
