CLIENT
Casademont, a leading company in meat technology and a benchmark in the sector at national and European level. Its incorporation in 2017 to the Aragonese Costa Food Group has been the latest step in its path of expansion and development, allowing them to improve their production process and guarantee the uniqueness of their products.
GOAL ACHIEVED
Simulation in RealityCreate a unique show using Augmented Reality to warm up the atmosphere and encourage the public just before the start of the match. Virtual
An unprecedented challenge in Spain
In 2019, Casademont became the main sponsor of Basket Zaragoza, the city's team, which competes at the national level in the ACB League and at the European level in the Champions League, becoming Casademont Zaragoza. It is not every day that a company becomes the main sponsor of the team of a great city like Zaragoza, taking into account all that this entails.
For this reason, Casademont wanted to surprise, showing to the world the revolution of the new Basket Zaragoza and getting that no one would remain indifferent to this significant fact. This is how they decided to count on us, looking for one of our spectacular Hiperexperiences that would break all the pre-established parameters and raise more than 6000 spectators from their seats, who came to the Príncipe Felipe pavilion to witness the Ibercaja Memorial José Luis Abós Trophy, which serves as a presentation of the team at the beginning of each season.
From DeuSens we decided to provide our technological solutions to generate an indelible memory among the attendees. We dared to go further, thinking of creating an Augmented Reality HyperExperience, whose realization took place outside a set and with several cameras simultaneously, being the first company in Spain to do so. A great milestone in the history of immersive technologies in this country.
A unique Hyperexperience for the public
At the moment before the presentation of the players, more than 6000 people were totally hypnotized watching the screens of the pavilion, where it was being shown, thanks to Augmented Reality, a recreation in 3D modeling of the team mascot jumping onto the field euphoric and scoring several impressive baskets, while the slogans of the Casademont brand were appearing. This Hyperexperience was very popular with the public and left a magical atmosphere inside the field, culminating in an unbeatable way with the subsequent victory of Casademont Zaragoza against Real Madrid.
In addition to the more than 6000 people who were in the pavilion, the Augmented Reality Hyperexperience was also witnessed by the spectators who lived the game through the cameras of Aragón TV, which was responsible for broadcasting the game on television. In this way, this HyperExperience, which we consider a milestone in our history, becomes even more relevant as it was also broadcasted on television to thousands of people.
