Augmented Reality configurator for bathroom furnishings I Webapp for Salgar

TECHNOLOGY

IMMERSIVE TECH

USE CASE

EVENTS

CLIENT

Salgar, an Aragonese family company with a history of more than 75 years, specializes in bathroom equipment, manufacturing 100% of its furniture in its factory located in Zaragoza. This company stands out as a reference in innovation, design and manufacture of bathroom furniture in the region.

GOAL ACHIEVED

Show the wide variety of bathroom furniture from the Biba collection without the need to have the furniture in physical form, saving space and logistics.

New technologies at our fingertips

It is amazing how more and more market sectors are opening their doors to digitalization and technological innovation, which are growing by leaps and bounds to facilitate the commercialization of any company's products.

In this case, Salgar relied on DeuSens Hiperexperiencias to develop an Augmented Reality web application that allowed it to present its wide variety of products from the Biba collection at the Cevisama fair held from February 26 to March 1.

This webapp allowed all visitors to their booth to visualize in three-dimensional form and on their mobile devices a simulation of how their products looked from the fairgrounds itself.

Personalization and Augmented Reality: a true success story

In this way, through the recreation of the furniture, users could interact freely through the webapp with the product catalog of the Biba collection of Salgar, a pioneer in the manufacture of bathroom furniture in Europe.

Through this web application, we allowed visitors to see more than 60,000 different product combinations, customizing the size, rotating and positioning them to their liking and even modifying colors, finishes and other aesthetic characteristics of each piece of furniture.

In short, this webapp provided a wide range of possibilities for visitors to learn about Salgar's products and saved Salgar the space, transportation and logistics costs of displaying these products physically at the fair.

Hyperexperience breaking barriers

Who said space was a problem? The physical limitations presented by the fairgrounds for the exhibition of Salgar products were eliminated by the perfect execution of augmented reality that we made in DeuSens. Thus demonstrating the excellent results that the latest technology can give if you have the right hands to work with it.

Salgar is definitely an example of a company that has managed to modernize by adapting to the latest digital trends, enjoying the advantages that hyperrealism has to offer.