CLIENT
Telefónica is a multinational telecommunications company that currently operates in 13 countries and has a presence in 24. A company sensitive to the new challenges that today's society demands, working with an innovative spirit and focused on its technological potential to offer the best solutions to improve communication between people.
GOAL ACHIEVED
To promote tourism in the Costa Blanca area and publicize their localities through an interactive virtual environment, fully accessible through the web.
Promotion tourist virtual and interactive
With the aim of promoting the tourist area of Costa Blanca, located in the province of Alicante, the Provincial Board of the Costa Blanca in collaboration with Telefónica, decided to rely on DeuSens Hiperexperiencia to carry out the Costa Blanca Aumentada project.
A project that consisted of the creation of an interactive virtual environment, allowing any user to discover the different tourist locations in the area and its most outstanding attractions and points of interest moving freely within the 3D space developed.
Furthermore, the culmination of the project came with the presentation of the same during FITUR 2023. The International Tourism Trade Fair hosted the launch and final publication of the virtual environment, proposing itself as one of the greatest innovations witnessed at the fair, thanks to the implementation of the latest technologies and the virtual world ecosystem.
Innovación y funcionalidades de la herramienta
The use of new technologies represents a revolution in the formats and forms of tourism promotion. And by means of this Hiperexperiencia created, the Costa Blanca Provincial Tourist Board managed to break down geographical barriers and show itself to anyone anywhere in the world through a 3D virtual environment, which made it possible to discover all the information about the localities of the area in an interactive way, leaving behind the passive information of a web page.
The main functionalities created and features included in the 3D virtual environment were the following:
- Web development: The virtual environment was created and hosted in web format. Thanks to this, the virtual environment is fully accessible through the Internet, without the need for external downloads, and allowing anyone from anywhere in the world to enter.
- Multi-device: The project was developed specifically for both desktop and mobile devices, so it can be accessed from any computer, smartphone or tablet.
- Movement: The movement system was designed to allow the user to have total freedom to explore the 3D virtual environment, being able to do so by mouse clicks or by using the W,A,S,D keys on the keyboard.
- Simplicity of use: Thinking that anyone would be able to access 100% of the potential of the tool, all interactions and movements can be performed easily with simple mouse clicks.
- 3D Creation: The space created was done purely using 3D modelling and rendering software, thus avoiding the use of photogrammetry techniques and allowing greater creativity to be brought to the design of the 3D virtual environment.
- Interactions: Inside the virtual environment, users could interact with different objects, being able to play videos, view PDF documents or interact with other 3D content, to obtain detailed information about each tourist location.
