CLIENT
Dimpora is an innovative and sustainable company that develops high quality waterproof and breathable membranes, free of environmentally harmful chemicals. Its commitment to protecting nature and creating eco-friendly products makes it a truly amazing company and a leader in the field of sustainable membrane technology.
GOAL ACHIEVED
To develop a corporate video that would effectively and visually convey Dimpora's mission and vision, highlighting its dedication to ecology and its desire to be a pioneer in textile technology.
Integral development of corporate video
In the digital era in which we find ourselves, companies know the power of audiovisual content and the importance of integrating it into their communication and marketing processes, both for specific campaigns and to show and reflect their brand values to the public.
With this vision, Dimpora, an innovative brand in the production of materials for the creation of sustainable textile products, decided to rely on DeuSens Hiperexperiencia to renew its image and produce a corporate video that could reflect these values of innovation and sustainability that, under the slogan "Leave no trace", would represent the quality of its materials and how is its production process.
Audiovisual creation process
Although this type of project does not represent our main experiential value, our knowledge and resources for the realization of all types of audiovisual content, allowed us to carry out this project in an integral way, developing all aspects of the video in its entirety:
- Video script
- Visual Storyboard
- 3D modeling and motion graphics
- Complete editing
- Voiceover
- Post processing
3D modeling integrated into video creation
In the case of innovative companies whose processes and products are difficult to record in a traditional way, as in the case of Dimpora, the incorporation of 3D technology in video production can allow these companies to reflect aspects of their brand or products that would otherwise be impossible.
In the specific case of this project, throughout the video you can see a number of shots depicting the internal technology of the materials created by Dimpora and how they are created and function, even at a molecular level representation. All this video extract was generated by the DeuSens team, entirely using 3D modeling techniques, creating content that is not based on any previous recording, as otherwise it would be literally impossible, with a level of detail and realism that makes it realistic for the user.
The versatility of audiovisual content
In this way, each element of the video was carefully designed and executed to reflect Dimpora's vision and values, highlighting its commitment to innovation and sustainability. The result was a combination of powerful imagery and a powerful message that allowed Dimpora to connect more effectively with its target audience, inspiring more people to join the #LeaveNoTrace movement and opt for sustainable solutions in the outdoor apparel industry.
The resulting video was not a mere visual resource but became a tool to highlight the uniqueness and versatility of Dimpora's products in multiple situations, including it on their website as their main letter of introduction, posting it on their social networks and using it in all the events and fairs they attended.
