CLIENT
HMY is the international leader in global services with 360º vision and innovation for retail. A company specialized in engineering, manufacturing and assembly of retail furniture, offering concept & design services, site & project management, value engineering, as well as technological and lighting solutions.
GOAL ACHIEVED
To transfer and show the values and projects of HMY Group by introducing users to a corporate space through Virtual Reality.
The HMY Group Innovation Paradigm
Presented at the Euroshop 2017 (Düsseldorf, Germany), the world's most important trade fair for the retail sector, this Hyperexperience of Virtual Reality was created to bring together the values and success stories of HMY Group in one place, showing the tangible and the intangible.
Through Virtual Reality we are able to create any possible space. In this case we created the Innovation Paradigm Lab of HMY, a space formed by 3 different rooms in which users could discover the most significant aspects of the company in a disruptive and innovative way, making HMY a pioneer in the use of these technologies in fairs of its sector worldwide.
And how did it work? Very simply. Users put on HTC Vive Virtual Reality goggles and, once the language was selected, a voice guided them through the different rooms that made up this Innovation Paradigm Lab. Inside they could see, hear and feel, a Hyperexperience that will not leave them indifferent.
Testing Lab: where the future is born
This first room was created as the testing area of HMY Group in which they showed their quest to anticipate the future, designing and developing the latest trends in the retail sector. It consisted of five rooms, but only two of them were open to the public: the Fútbol Emotion room, which consisted of an exact recreation of their store located in the Puerto Venecia shopping center in Zaragoza; and the BIM Lab room, in which users could experience the advantages of using the BIM methodology, used by HMY in their projects, applied to shopfitting and store design.
Immersive Room: the prominence of experiential content
This second room was born to show the immense work done by HMY Group throughout all its years of activity. For this reason the Immersive Room was designed and created from scratch to visualize the best shopfitting success stories that HMY Group had realized for major brands, across the five continents.
The design of the room consisted in a hexagon in which coexisted five large format screens that occupied the walls of the room. In these large screens, users could see, in video format, the different business cases selected by HMY Group. It was undoubtedly a new way to enjoy corporate videos, focusing mainly on the content that the user was going to visualize.
Brain Room: an ode to a job well done
In the farthest part of the Innovation Paradigm Lab we could find a teleportation cabin that took the user to the Brain Room. This room was designed to materialize and recreate different stores created by HMY around the world, introducing the user directly into the action and allowing him to see first hand, without screens thanks to Virtual Reality, how was the final result of different projects of HMY Group.
In concept, it was the perfect way to show the final result of their projects to potential customers without having to physically move them, since thanks to this technology, we teleported them virtually to any part of the world where they could find the stores designed and built by HMY.
