VR Experiece #Carelikeaderm for CeraVe

TECHNOLOGY

GAMING

USE CASE

AWARENESS

CLIENT

SOMOS is a group of event and strategic communication agencies whose quality and excellence is backed by more than 30 years of experience connecting brands with people. Its commitment to forming a multidisciplinary team brimming with creativity, innovation and collaboration has allowed it to generate unique experiences for brands and companies of the caliber of CeraVe, as in this case.

GOAL ACHIEVED

Create an interactive experience to introduce the new product and impress the audience invited to the event.

CeraVe joins the events supported by Immersive Reality

Last June 15, the "CERAWARDS" the first edition of the awards of the prestigious dermatological care brand CeraVe were held. That same morning an interactive event was held where the most prominent influencers and nominees for the awards were able to learn about the technology that builds the formulation of the famous moisturizer with ceramides and hyaluronic acid that offer the exact dose of hydration that the skin needs thanks to the MVE technology, which doses its components in a prolonged manner. For this event, the DeuSens team had the opportunity to create a Virtual Reality experience to show the various influencers the product formulation process thanks to the innovative Extended Reality technologies.

What did the experience consist of?

It consisted of an immersive Virtual Reality experience where the influencers, using VR Oculus glasses and controllers, could interact with the objects that were presented before them, manipulating them, throwing them, and even testing them, seeing the results of the lotion in a virtual hand that simulated their own. In addition, the experience, along with everything mentioned above, included a presentation explaining how the product in question worked, explaining the mechanism of the EVM technology with which the brand works.

What was the influencers' reaction?

The response from the event attendees was extremely positive. Guests were amazed with the interaction of the experience itself and were able to enjoy the hyper-experience approach even more. This gives food for thought on the use of Immersive Reality within the dermo-cosmetics industry which, in this case, is being highly positive for the connection between brand and customer, who can try the product before even applying it on their skin.