Hologram Hyperexperience | Fersa Bearings at Automechanika 2018

TECHNOLOGY

INTERACTIVE INSTALLATIONS

USE CASE

TRADE FAIR

CLIENT

Fersa Bearings is a Spanish multinational company expert in the design and production of bearings. It has an international presence in more than 85 countries and has several production centers located in Zaragoza, Steyr (Austria) and the Chinese cities of Jiaxing and Shenyang.

GOAL ACHIEVED

Impress trade show attendees with a hologram show that also serves to present your new product range.

A new way to show your products

On the occasion of the biannual Automechanika trade fair in Frankfurt, the leading international trade fair in the automotive sector, the bearings company Fersa wanted to stand out and make a difference with this Holographic HyperExperience to explain the main keys of its most innovative range.

Thus, the aim of this edition was to show the full potential of its engineering team, which manufactures its bearings through coatings, sensorization and design changes, to adapt them to the specific needs of the customer. To this end, it took its latest innovations to Frankfurt: Power Dense Bearings, Coating Bearings, Ultrapro Bearings, Moss Bearing and Hybrid Bearings.

The use of holograms at trade fairs and events

To make a difference, Fersa wanted to incorporate DeuSens' technological solutions in order to also make its innovative, technological and cutting-edge character known, as well as to capture the attention of the public during the trade fair.

The proposed project consisted of recreating an explanatory video of the product using a hologram system. The discovery of this new technology led to a Hiperexperiencia that left no one indifferent, becoming an element of attraction to the stand and one of the key pieces of success during the event. Moreover, such was its success that, although it was initially planned for this Automechanika event, Fersa decided to use it subsequently at another fair.

Through five synchronized hologram devices, a video was played showing the features, models and strengths of each of the products selected for the fair. In addition, these products were physically present, each displayed behind its corresponding hologram. By means of a dynamic, visual and schematic message, the innovative and quality vision of the company was conveyed.

The Hyperexperience created through the use of holograms was very well received

and was well liked by the public. This was due to the interest generated by a technology, little seen and used so far, which aroused the curiosity of those attending the fair. Such was its success that, although it was initially planned only for this Automechanika event, Fersa decided to use the Hiperexperiencia in another fair later.