FunMirror for Haribo | Gamification of Pop-Up Store in Madrid

TECHNOLOGY

INTERACTIVE INSTALLATIONS

USE CASE

RETAIL

CLIENT

HMY is the international leader in global services with 360º vision and innovation for retail. A company specialized in engineering, manufacturing and assembly of retail furniture, offering concept & design services, site & project management, value engineering, as well as technological and lighting solutions.

GOAL ACHIEVED

Create a fun interactive and competitive game for customers and allow them to take a personalized photo as a souvenir.

Interactive installation for Haribo's Pop-Up Store

Haribo bet on transforming the visit to its Pop-Up Store, located at number 46 Gran Vía in Madrid, into an unforgettable experience, taking advantage of the launch of its new pica gold bears.

The challenge was clear: to surprise, excite and connect with visitors through technology, creating unique moments associated with the brand. With this premise in mind, the DeuSens team, in collaboration with our partner HMY, designed and installed the FunMirror, our interactive photocall that used Augmented Reality to break the barrier between the physical and digital worlds.

Using a vertical touch screen and a kinetic camera, capable of detecting users' movements, we designed an innovative and creative system that turned every interaction into a personalized experience, allowing users to become the protagonists of their own Haribo story and taking home a souvenir that was as fun as it was exclusive.

FunMirror: gamification and personalization at the service of engagement

The FunMirror was developed with maximizing participation and fun in mind, offering three key experiences within the Pop-Up:

Interactive AR game: Attendees could immerse themselves in a dynamic challenge, collecting virtual treats that fell on the screen. Through their movements, they competed to achieve the highest score, with the possibility of winning Haribo prizes. The integration of gamification not only encouraged interaction, but turned the visit into a friendly and memorable competition.
Photocall with themed backgrounds: Augmented Reality also allowed users to choose from four customizable backgrounds, all inspired by the Haribo universe, to take a souvenir photo. The experience transformed a simple photocall into an opportunity to create memorable and viralizable content, with the brand always in the foreground.
Creation of personalized labels for the Happy Box: After the photo, users could design a unique label with their image to personalize their Haribo Happy Box, giving them an even more special and exclusive souvenir of the experience.

The solution was adapted to the Pop-Up space and Haribo's branding, taking care of every detail so that the interaction was intuitive, attractive and fluid at all times.

Impact on customer experience and brand awareness.

The FunMirror succeeded in transforming the Pop-Up Store visit into a participatory and memorable experience. The high level of interaction favored the creation of positive and shareable memories, increasing Haribo's presence both at the point of sale and on social media.

The proposal exceeded expectations in terms of engagement and time spent in store, reinforcing the perception of Haribo as an innovative brand that is close to the public. The collaboration between Haribo, HMY and DeuSens served as an example of how the use of new technologies and innovative solutions at the point of sale can enhance the personalization of experiential marketing campaigns in the retail sector to connect with an increasingly impacted consumer.