Augmented Reality for industrial catalogs | App HIAB

TECHNOLOGY

IMMERSIVE TECH

USE CASE

TOOL

CLIENT

HIAB is the world's leading provider of vehicle-mounted load handling equipment, intelligent services and digitally connected solutions. A brand with more than 75 years of history and with origins in Sweden, but deeply rooted in Zaragoza, where the national plant of the subsidiary in Spain is located, being also one of the most valued in Europe from the headquarters in Sweden.

GOAL ACHIEVED

Digitize your catalogs and user manuals using Augmented Reality, in order to speed up maintenance processes and turn them into an interactive experience.

Augmented Reality in Industry 4.0.

Augmented Reality, despite being dedicated in its beginnings only to the creation of entertainment content, has been gradually extending its range of action and the sectors and activities in which it has begun to participate on a regular basis. One of those sectors in which Augmented Reality has gained prominence in recent years is Industry 4.0, as can be seen in the clear example of this project carried out for HIAB.

In this particular case, HIAB sought to innovate and begin to leave behind paper catalogs and manuals to turn them into an Augmented HyperExperience that would surprise customers and employees, as well as being very useful to show products and visualize processes in a much more immersive way.

An interactive catalog on your Smartphone

Through the Augmented Reality App made for HIAB, we created a Hyperexperience that allowed to see a hyper-realistic 3D simulation of the cranes and other industrial machinery marketed by HIAB. A tremendously useful tool for the sales team, which provided them with a new range of possibilities to impress the customer by showing them any of the products requested in Augmented Reality at any time and place, using their Smartphone.

The process of use was very simple: with the application open, it was pointed to the paper plan of the product to be shown, which worked as AR marker, and the application, after detecting what type of machine it was, showed the 3D model of that machine and allowed to interact with it being able to rotate and enlarge it to see its details from all angles.

Maintenance guide with Augmented Reality

The second major functionality of the mobile application created for HIAB was aimed at employees working in the maintenance processes of industrial machinery. In this aspect, the application was able to show step-by-step Augmented Reality simulations of how various maintenance processes, such as lubrication or greasing, of the different HIAB machines should

This functionality had multiple advantages for the operators performing these processes. On the one hand it could be used to facilitate and speed up the learning of knowledge for new workers, and on the other hand it served them as a guide during the first times they performed the different processes, serving them as a visual support in complex processes or those they did not yet master.