CLIENT
Murph is a marketing agency whose full-service proposition includes the creation and support of the areas of communication, digital marketing, logistics and production within the design and fashion industry. Its regular clients include major international corporations in the design and fashion industries that have a well-positioned brand and distinctive product design.
GOAL ACHIEVED
Impact your target audience and show them your products in an innovative way by creating two 3D virtual mannequins that dress and display the brand's garments.
Launch of new fashion brand Ovver Studio
Ovver Studio is a newly created fashion brand whose clothing is 100% designed in Spain and whose essence and soul lies in artistic expression applied to the fashion industry. Focused on creating urban style clothing, but with a very particular vision, moving away from the usual gender stereotypes and focusing on implementing a new concept of minimalism in the design and manufacture of fashion garments.
For this reason, and before the launch of their first collection, they intended to surprise visitors arriving to their website through the use of two 3D virtual avatars dressed with the garments designed for this first collection. Thus, in collaboration with the agency Murph and the Ovver Studio team, we set the Hiperexperiencia machinery in motion to make the project a reality.
How were the 3D virtual avatars created?
The entire virtualization, from the design and creation of the 3D avatars, through the recreation of the garments designed by Ovver Studio, to the integration and placement of them in the virtual avatars, was developed from scratch by the team of DeuSens applying 3D modeling and rendering techniques in 8K to achieve a photorealistic final result.
Specifically, two 3D virtual avatars were created, one male and one female, inspired by unconventional looks far from male and female prototypes. All the necessary clothing items were also recreated to create 3 different outfits for each of the virtualized avatars, including pants, t-shirts, socks, sneakers and caps.
Finally, different posing animations were designed for the two avatars 3D in order to give even more realism to them and allow the buyers to better appreciate how they look and how they fit the garments designed by Ovver Studio.
A powerful and visual first impression
The generation of these 3D virtual avatars was intended by Ovver Studio an additional attraction to draw the attention of its target audience, which would also achieve a positive brand impact on what would be the first impression of any new visitor to its website.
For this reason, the 3D virtual avatars created were integrated into the Ovver Studio website being the first thing the user sees when accessing it. The integration was done as 6 rotating gif images that show the different outfits designed for both the male and female virtual avatar.
Without a doubt, the project finally resulted in an innovative and different way to surprise the public and focus their attention 100% on the product, by showing it through the use of new interactive technologies.
