Iglup in 360º video | Launching of the new product of Grandes Vinos

TECHNOLOGY

DIGITAL CONTENT

USE CASE

ADVERTISING

CLIENT

GRANDES VINOS is one of the leading wineries in the Cariñena P.D.O., an area with a millenary winemaking tradition, where the great variety and diversity of landscapes that make up its large vineyard stand out. With an international, innovative and creative approach, they market different brands for different consumer segments, with outstanding quality and outstanding value for money.

GOAL ACHIEVED

To present the new product "Iglup" through an innovative advertising spot using 360º video technology, which brings the product closer to its audience.

The launch campaign of Iglup

During last autumn 2015, the Grandes Vinos winery unveiled to the world its new product, "Iglup: the fresh grape drink". On the occasion of the launch of this new product, which is mainly aimed at a young audience between 18 and 30 years old, the great winery settled in Cariñena decided to count on DeuSens Hiperexperiencia with the aim of innovating and showing something different to the public.

To do so, it opted for a marketing campaign focused mainly on two complementary actions. The first consisted of distributing free Virtual Reality glasses Cardboard customized with the image of the brand and the new product. The second was to make a spot using 360º video, which we made in collaboration with Rush VFX, which could be viewed in an immersive way thanks to the glasses that Grandes Vinos had previously distributed.

Customized Virtual Reality Glasses

The boom of Virtual Reality caused a wave of people who wanted to try this technology, until then very unknown, and made the glasses and devices needed to enjoy this technology increasingly desired.

For this reason, arose the idea of Grandes Vinos to start customizing the Google Cardboard with its corporate image and use them as a corporate gift, or as promotional gift at events and fairs. The customization of such glasses along with the delivery of corporate content in Virtual Reality, was a very powerful tool to bring customers into the universe of their brand and make them part of the common future.

Immersive advertising through 360º video

With the main objective of impacting the young audience and more connected with new technologies, to which this new product of Grandes Vinos was addressed, we made, in collaboration with Rush VFX, this 360º Hyperexperience that served as an immersive advertising spot. The idea was to make the viewer feel what would be the sensation when drinking this new drink.

When taking the new drink, the girl starring in the ad was transported to a glacier where she found the penguin that gave image to "Iglup". In this way, being an immersive spot, thanks to the use of 360º technology, the viewer also felt transported to that same glacier, which perfectly represented, along with the slogan of the new brand: "It will leave you frozen", the feeling of freshness that the winery wanted to convey with this new drink.