CLIENT
LeciTrailer is the leading company in the national market, and a reference at European level, in the manufacture of trailers and other specific products for the transport of goods. With its origin and headquarters in Aragon, LeciTrailer began its activity more than 20 years ago and currently has more than 850 employees and 500,000 m2 of facilities in order to meet the demands of its customers.
GOAL ACHIEVED
Use the FunMirror to dynamize the stand, attracting more public and giving them a different souvenir of their visit, associated to the brand.
Dynamizing stands at fairs with our FunMirror
FunMirror, our interactive Augmented Reality photocall, has proven since its birth to be a tremendously useful tool to attract the public, dynamizing spaces through gamification. For this reason, it has always been a differentiating element when introduced in points of sale, marketing campaigns, events, or stands at fairs, as in this particular case.
This project, carried out for LeciTrailer, began at the moment when LeciTrailer set out to innovate and make a difference compared to other companies in its sector, during its participation in the Solutrans 2019 trade fair, which was held in Lyon from November 19 to 23 and in which 900 brands participated and had around 50000 visitors.
In order to attract the attention of the public and bring them closer to their 450 m2 stand, standing out from the 900 brands represented, as well as allowing visitors to take away an indelible memory of their visit to the fair, and more specifically of their visit to the LeciTrailer stand, they decided to rely on DeuSens Hyperexperience to introduce our FunMirror in their stand space.
Augmented Reality turns the public into superheroes
By using Augmented Reality in our interactive photocall, FunMirror, LeciTrailer managed to transform all the public who posed in front of the FunMirror into the superheroes of their brand. To show the public the values with which all the professionals of the company work, on a daily basis, Lecitrailer decided to give their stand a superheroic theme, creating 7 superheroes associated with the image and corporate colors of the brand and with a story and powers that represent the philosophy and most representative values of LeciTrailer.
This is how, our work also consisted of generating the 3D modeling of the 7 superheroes, to then integrate them into the operation of the FunMirror. In this way, at the LeciTrailer booth, the attendees posing in front of the FunMirror became the superheroes of the brand, putting on the superhero costume, virtually, thanks to Augmented Reality. In addition, the costumes were adjusted to each person in a very realistic way due to the tracking technology that incorporated our FunMirror, through which it performed a body recognition of each person to adjust the superimposed costume virtually.
Visibility and viralization offline and online
The most outstanding advantage of our FunMirror, on this occasion, was its ability to provide visibility and capture the attention of visitors, but not only in the face-to-face fair, but also in the online environment and social networks. LeciTrailer was able, thanks to our FunMirror, to give its visitors a unique souvenir associated with its brand, as well as to increase its online repercussion. This was possible thanks to the FunMirror functionality that allows to save the photos or even share them directly on social networks, through the use of a QR code.
After the end of the fair, we were able to know the highly positive assessment, which LeciTrailer managers issued after taking stock of the fair and knowing that there had been an increase in the number of public who visited their stand and in the volume of business that had been generated from the connections given during the fair. A great pride to have put our FunMirror at the disposal of LeciTrailer, as an element that sought to make the difference and managed to contribute its grain of sand to make it possible.
