Mixed Reality Hyperexperience at Iberzoo Propet | Project for Dingonatura

TECHNOLOGY

IMMERSIVE TECH

USE CASE

TRADE FAIR

CLIENT

Dingonatura is a specialist in natural pet food since 2001, specialized in cooking its recipes for dogs and cats over low heat, with natural ingredients, without artificial colors or preservatives or transgenics, following the nutritional profiles that each animal and its ancestors would get in the wild.

GOAL ACHIEVED

Highlight the Dingonatura booth to attract more visitors and generate a memorable and disruptive branding experience.

Dingonatura is committed to innovation and Hyperexperience

For the first time in the history of the Iberzoo Propet fair, a brand brought Mixed Reality to the center of its exhibition strategy. Dingonatura trusted DeuSens to develop an immersive Hyperexperience that transformed its booth into an interactive and futuristic space.

Held from February 26 to 28, 2025, Iberzoo Propet brought together the main players in the animal welfare sector. In this context, Dingonatura decided to position itself, hand in hand with DeuSens, as a benchmark in innovation, using the latest technologies to break with traditional product presentation formats and offer a completely disruptive experience.

Interaction with products in Mixed Reality

The Dingonatura booth became a space for immersive interaction thanks to the implementation of Meta Quest 3 glasses. Attendees were able to interact with a virtual dog, which acted as the central pillar of the interaction and experience to guide and show the user the benefits of the brand's products in a Mixed Reality environment.

This experience allowed visitors to explore the benefits of Dingonatura's products in a visual and interactive way, without the need for physical catalogs or traditional screens. Thanks to the integration of Mixed Reality, users were able to see how the products appeared in the real world, merging the digital with the physical and elevating the experience to a level never before seen at the show.

Branded gift in the form of Virtual Reality

As part of its innovation strategy, Dingonatura also offered a 360º Virtual Reality video experience using a cardboard Google Cardboard. This format served as interactive branding that attendees could take with them, extending the impact of the fair beyond the event.

More than a simple gift, this experience transported users into the Dingonatura universe, allowing them to get to know its philosophy and products in an immersive way. With this initiative, the brand not only increased engagement with its audience, but also reinforced its image as an innovative company in the sector.

The impact of immersive technology at trade shows

With this Mixed Reality and Virtual Reality Hyperexperience, Dingonatura's stand at Iberzoo Propet 2025 marked a before and after in the way of presenting products at trade fairs.

The use of immersive technologies made it possible to attract and captivate the public in a unique way, offering a much more attractive interaction than conventional methods. Mixed Reality and Virtual Reality not only differentiated Dingonatura from the competition, but also enhanced its presence at the event and reinforced its positioning as a pioneering brand in the animal welfare sector.