CLIENT
Grupo Lobe is a service company for the management of integral projects in the real estate sector. Its most outstanding point is its capacity to be pioneers in the industrialization of the construction sector, betting on innovation and energy efficiency. The best example is its PASSIVHAUS housing seal.
GOAL ACHIEVED
Develop a Hyperexperience that attracts the attention of the public both physically at the brand's offices and by viralizing the content on social networks.
Learn about the Passivhaus standard of Grupo Lobe
The Passivhaus seal refers to the thermal comfort of a house that is achieved by heating or cooling the air flow, necessary to achieve optimal ventilation of the interior space. To explain this process, we created for the offices, that Grupo Lobe has in Gran Vía, a Hiperexperiencia in which users could experience the sensations of being in a Passivhaus house, interacting with them in an interactive photocall that used Augmented Reality to merge the real world with virtual elements.
Attracting the public's attention with innovative experiences
In a traditional sector such as the construction industry, the companies that seek to innovate are the ones that end up standing out from the rest and positioning themselves in the consumer's mind. Precisely, this was the objective pursued by Grupo Lobe with this innovative communication campaign, in which it decided to count on Hiperexperiencia to publicize its PASSIVHAUS homes and show their advantages to potential customers in a different and daring way.
