PASSIVHAUS Lobe | An Interactive Office Experience

TECHNOLOGY

INTERACTIVE INSTALLATIONS

USE CASE

ADVERTISING

CLIENT

Grupo Lobe is a service company for the management of integral projects in the real estate sector. Its most outstanding point is its capacity to be pioneers in the industrialization of the construction sector, betting on innovation and energy efficiency. The best example is its PASSIVHAUS housing seal.

GOAL ACHIEVED

Develop a Hyperexperience that attracts the attention of the public both physically at the brand's offices and by viralizing the content on social networks.

Learn about the Passivhaus standard of Grupo Lobe

The Passivhaus seal refers to the thermal comfort of a house that is achieved by heating or cooling the air flow, necessary to achieve optimal ventilation of the interior space. To explain this process, we created for the offices, that Grupo Lobe has in Gran Vía, a Hiperexperiencia in which users could experience the sensations of being in a Passivhaus house, interacting with them in an interactive photocall that used Augmented Reality to merge the real world with virtual elements.

Attracting the public's attention with innovative experiences

In a traditional sector such as the construction industry, the companies that seek to innovate are the ones that end up standing out from the rest and positioning themselves in the consumer's mind. Precisely, this was the objective pursued by Grupo Lobe with this innovative communication campaign, in which it decided to count on Hiperexperiencia to publicize its PASSIVHAUS homes and show their advantages to potential customers in a different and daring way.

The commitment to immersive communication

This Hiperexperiencia developed for Grupo Lobe consisted of an interactive photocall in which users could experience the different thermal and comfort sensations provided by PASSIVHAUS homes. This photocall allowed users to take pictures in which virtual elements were introduced through Augmented Reality.

This Hiperexperiencia formed part of a campaign centralized in a sweepstakes, in which to participate it was necessary to visit the offices of the Lobe Group, fill out a form, take a picture in the interactive photocall and share it on social networks. A complete strategy from all angles, which added offline and online actions, to achieve the objective of publicizing the PASSIVHAUS seal of Grupo Lobe.