POWERLAND Product showcase in virtual environments | Atlas Copco PowerLand

TECHNOLOGY

IMMERSIVE TECH

USE CASE

AWARENESS

CLIENT

Atlas Copco is an international industrial company headquartered in Stockholm, Sweden, with approximately 40,000 employees and customers in more than 180 countries. A technology and engineering pioneer whose expertise is trusted by industries around the world.

GOAL ACHIEVED

To discover the novelties of the Power & Flow division in a surprising and immersive way, transmitting the values of sustainability and care for the environment.

A digital peninsula showcasing sustainable products.

Atlas Copco, pioneers in technology and engineering, have once again placed their trust in DeuSens HyperExperience to create 'PowerLand', a virtual peninsula where the organization's products and services are showcased. The team of the global center of excellence of the Power and Flow division in Zaragoza, belonging to the Power Technique business area, has conceived this innovative exhibition in order to present its latest products and sustainable solutions.

How did this Hyperexperience come about?

The peninsula was designed using 3D recording, generation and modeling techniques. DeuSens components generated the shapes, vegetation, buildings and the main structures of Atlas Copco's products and services together with its technicians. The premise of this reality is the recording of an audiovisual project where, through digital cameras, resource shots of the experience were recorded. To simulate the real events, sustainable infrastructures such as wind energy, hydrological, agricultural, the creation of a city or even a marine ecosystem itself were built.

The members of DeuSens designed and recorded the resources of an aerial view imitating the aerial point of view or different sequence shots in augmented speed where you can appreciate the spaces mentioned above.

Creation of the 3D route.

This audiovisual presentation recreates through different short shots, sequences and aerial shots, a tour through the different products and services offered by Atlas Copco. The goal was to develop a highly realistic virtual tour in a video format that would show the Atlas Copco catalog in common scenarios and challenges for its customers.

It is primarily an explanatory element, however, above all, it is a visual exemplification due to the excellence of the image, the dynamism and the sophistication of the execution.