CLIENT
Xataka is a publication dedicated to technology, science and the intersection of these two worlds with all other sectors that was born in 2004 and since then has not stopped growing, becoming one of the most influential publications in the sector and the leading technology news website in Spanish, with more than 40 million unique monthly users.
GOAL ACHIEVED
Engage the Xataka community in an interactive experience and capture the new generations through the digital world.
Roblox Experience for the Xataka NordVPN 2024 Awards
In order to take the Xataka NordVPN 2024 Awards to another level, Xataka, Spain's leading technology media, relied on the partnership of DeuSens and Webedia Experiences to conceptualize and develop the “Choose the Future” experience, a virtual environment in Roblox that allowed its community users to actively participate in interactive discussions about upcoming technological, scientific and social advances.
With this experience, Xataka immersed itself in a new platform, staying at the forefront of innovation and merging information and entertainment to give voice to its community. The experience was created to highlight interactivity and debate around topics that reflect future technological advances, aligning with the theme of the Xataka NordVPN 2024 Awards, an event that rewards innovation and the impact of technology on society.
With a bold bet on technology and entertainment, Xataka demonstrated that the future can be explored and decided collaboratively, marking a milestone in the way we connect with new audiences.
Translated with DeepL.com (free version)
Interactive dynamics: debates of opinion and competition
The “Pick the Future” virtual environment transformed the way people interacted within Roblox by presenting a large central screen displaying questions on topical technology issues. Users, positioned according to their answers, were grouped into teams that competed in a “tug-of-war” mini-game.
This dynamic not only promoted cooperation and teamwork, but also challenged users to defend their opinions and reflect on the impact of technology. In addition to being entertaining, the experience generated a space for critical thinking, creating a unique bond between the participants and the collaborating brands.
The experience provided multiple benefits, such as the possibility of integrating a large number of users in virtual debates, promoting critical thinking in an entertaining and playful way. Moreover, by being accessible on Roblox, one of the most popular platforms among young people and adults, it allowed reaching a wide audience, boosting the visibility of both the Xataka NordVPN 2024 Awards and the collaborating brands.
Roblox: the bridge to connect with new generations
With “Pick the future”, Xataka took a bold step by using Roblox as a tool to dialogue with the new generations. The perfect fusion between entertainment and debate captured the attention of a young audience, offering an interactive experience that went beyond the simple game.
This bet reflects how the media can adapt to new digital habits, creating impactful experiences that not only entertain, but also invite reflection and debate on the technological future, demonstrating with this project that innovation is key to connect with digital audiences and make a difference.
