CLIENT
SOMOS is a group of event and strategic communication agencies whose quality and excellence is backed by more than 30 years of experience connecting brands with people. Its commitment to form a multidisciplinary team brimming with creativity, innovation and collaboration has allowed it to generate unique experiences for high-level brands and companies.
GOAL ACHIEVED
Digitally recreate the Santiago Bernabeu to show how certain events would take place, taking advantage of its dimensions and reputation.
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The Santiago Bernabéu, more than just a soccer stadium
Although it has always been known for hosting Real Madrid's soccer matches, from its conception the new Santiago Bernabéu stadium was planned with the potential to host much more than just soccer matches.
Its dimensions and capacities allowed it to host other types of events and events, such as dinners, cocktail parties, galas and other celebrations. This is how DeuSens, working together with our partner SOMOS Experiences, developed this Hyperexperience at the forefront of technology for the company Locale Events & Soul, in order to use the Apple Vision Pro to demonstrate the advantages of using emblematic places like the Santiago Bernabeu to celebrate events that differ from soccer.
Thus, the Spatial Santiago Bernabéu was born, an immersive experience that transferred the stadium to the virtual world and allowed users to get to know all its corners and possibilities for holding events inside.
Combining Virtual Reality and Mixed Reality capabilities
The first used Mixed Reality to introduce an interactive 3D model into the user's real space, modeled in great detail, which the user could move, rotate and zoom in and out to get the best perspective of the model and see its details from an outside perspective.
On the other hand, the second used Virtual Reality to allow users to fully immerse themselves in the interior of the Santiago Bernabeu with total immersion, on the grass, from where they could see the layout and possible set-up of three different types of events; a cocktail party, a gala or a dinner. By selecting them, the stadium instantly adapted to the selected option and the user could interact with the virtual replica through body gestures, playing with its size and rotating it, to get the best perspective of the model.
Apple Vision Pro to streamline event conception
In this way, the direct interaction with the digital model guaranteed users a complete vision of what the new Santiago Bernabéu venue, recently refurbished, could provide as a luxury location for organizing events of all kinds.
