Retail Is Art | The virtual museum showcasing the history of HMY

One of the challenges that has always caused the most headaches for companies is to tell and show the public their story, their values and their achievements in an entertaining, interactive and different way. Some companies do it through words, others through images or videos, and others like HMY, do it through an interactive virtual museum. That is Retail Is Art. A Hyperexperience for the senses, a place created by and for people, a meeting point in which to connect in a special way, a virtual museum in which to discover the history of HMY as never seen before.

 

An ambitious project that sought to continue the line drawn by HMY for years, in its mission to focus the future of retail on people and experience. The communication of the 21st century could not happen using the technology of the 20th century, and HMY wanted to be a pioneer again. With this first premise so clear, HMY decided to rely on the innovation of DeuSens technological solutions, and set out to generate an extrasensory journey whose objective was to strengthen human ties between company and customer, as well as to show in a new way, something that all companies want to tell and often do not know how: their own story.

Retail Is Art was born as a large virtual space developed by the DeuSens team, based on HMY's vision of connecting with people in a way never seen before. It consisted of the creation of a virtual museum, modeled from scratch, in which visitors could walk through the different rooms and observe in an interactive and entertaining way the history of HMY as if they were works of art. This new technological solution aimed to provide the user with a hyper-experience based on gamification and direct interaction with the brand, managing to enhance user engagement by showing the content in a very visual, totally new and immersive way.

A project that followed the clear trend of the retail sector, seeking to qualify the commercial spaces and turning each of them into experiential temples in which the customer was the center of attention from the very moment he enters. This is how HMY decided to turn their company into a virtual museum, making it possible for anyone who wanted to get to know them in a more friendly and entertaining way, trying to bring freshness and dynamism through the innovation of new technologies. In addition, this Hiperexperiencia also served as support to HMY's commercial team, being an extra tool to show and publicize the company, fully compatible with other traditional presentations.

As if that were not enough, the social panorama of that moment, made new needs arise in the business world, turning this type of virtual spaces, such as Retail Is Art, or our Online Events solution, into very interesting options to continue maintaining a fluid and direct contact with clients, collaborators, suppliers, etc.... This technology has allowed us to create totally customized spaces, in which we can hold meetings, organize events, make product presentations, have an online showroom, or create a virtual museum... among endless possibilities.

 

Through digitalization, we have changed the rules of the game by breaking the limits of the real world. Retail Is Art was the ultimate proof that the possibilities in the virtual world are endless. Technological innovation, based on immersive technologies such as Virtual Reality or Augmented Reality allows us to create any Hyperexperience that the customer is able to imagine. We are able to recreate the world around us, or create a new fictitious one, turning a simple idea into something tangible and real for the senses, even if it is in the virtual world.