Virtual Reality in the Automotive Industry | CEFA's 70th Anniversary

TECHNOLOGY

IMMERSIVE TECH

USE CASE

EVENT

CLIENT

CEFA is a leading company in the development and production of components for the automotive industry based mainly on plastic injection technology. Its mission as a company is to satisfy its demanding customers, anticipating their needs, differentiating itself in innovation and development capacity, all supported by a competitive, innovative and efficient team.

GOAL ACHIEVED

Create a Virtual Reality Hyper-Experience to get the public at the fair to relate to the brand in a creative, original and impactful way.

Looking back and forward

70 years had passed since CEFA was founded in 1946 by Mr. Eduardo Blanchard Castillo. On the occasion of this great milestone in the company's history, CEFA decided to count on the Hiperexperiencia to introduce a distinctive element that would also serve as a surprise for the attendees.

During this celebration, a detailed overview of the company's historical journey was offered, pointing out the main milestones achieved throughout its business career. In addition, a real car body was located in the facilities of the enclosure, where all attendees could glimpse first-hand the quality of CEFA's work by observing the parts and components manufactured by this.

"Automotive, technology and innovation united in a Virtual Hyperexperience. "

Interactive exhibition using Virtual Reality

Together with our VR Life partners, we created a Virtual Reality Hypersexperience designed expressly for this great occasion. This is how we turned the exhibition into an interactive experience in which visitors could relate to the brand in a novel, surprising and immersive way.

People who attended were able to delve into the complexity of the composition of the interior sets that are developed and manufactured by CEFA. In this particular case, the interior of the Opel Corsa model, a car in whose production the company was involved, could be viewed in its entirety.

"A look into the future thanks to the application of the most advanced technologies. "

Virtual Hyperexperience

The Hyperexperience began when users put on the Virtual Reality glasses, provided at the event, which in this case were the Samsung Gear VR, by means of which they were directly teleported into the interior of an Opel Corsa.

The feeling and experience was totally immersive feeling as if they were really inside the car to observe every detail of the interior, checking very closely each of the components manufactured by CEFA.

The great work of this Hyperexperience is that thanks to it, CEFA managed to turn the information, sometimes heavy to consume by users, into an unforgettable moment and an opportunity to enjoy and learn the ins and outs of the brands in first person and through a more enjoyable method.