Show spaces with Virtual Reality | "This is not a catalog".

CLIENT

HMY is a leading group in engineering, manufacturing and assembly of standard and customized retail furniture. Headquartered in France and with 60 years of experience, they work in more than 160 countries with luxury, premium, lifestyle, masstige and mass market brands in various formats and retail sectors.

GOAL ACHIEVED

Optimize the sales process of commercial spaces, allowing the customer to preview them using Virtual Reality.

APPLIED TECHNOLOGY

Inmersive Technologies

Visualization of spaces with Virtual Reality

The sale of commercial spaces such as stores, offices or museums, among others, has always been done using infographics, videos, images and plans to show the customer how will the final result. However, technology is a valuable ally that can facilitate this work.

How can technology help in this process?

Through the use of Virtual Reality you can show any space, built or unbuilt, from anywhere in the world, only using Virtual Reality glasses.

Why introduce Virtual Reality in the sales process

During the sales process, it is essential to be able to show the customer the product or service to be sold, as well as the advantages and benefits that it will bring. In the case of HMY, they decided to revolutionize their way of marketing commercial spaces, introducing Virtual Reality in the process.

Thanks to this technology, HMY has been able to show exact and detailed recreations of their future commercial spaces, at 1:1 scale and before, even, before they start to be built, allowing their customers to preview them, introducing them inside the spaces themselves getting to anticipate how the final result will be. A technology that intervenes during the sales process but also during the design and construction process, and can also be used to show possible changes to the client.

Translate your brand and access it from anywhere

The utilities of Virtual Reality are very varied, from helping in interior decoration, to allowing the visualization in detail of products, or even to improve the promotion at fairs or at the point of sale, for example. Thanks to this technology it is possible to create a space associated with the brand and dressed with the corporate image, in which to introduce the customer and show all the news. Using only Virtual Reality glasses, the Virtual Showroom generated can be moved to trade fairs or to customers' offices, or left fixed in a sales space.