Roller coaster in Virtual Reality | "From Cariñena to the world".

CLIENT

Grandes Vinos is one of the leading wineries in the Cariñena P.D.O., an area with a millenary winemaking tradition, where the great variety and diversity of landscapes that make up its large vineyard stand out. With an international, innovative and creative approach, they market different brands for different consumer segments, with outstanding quality and outstanding value for money.

GOAL ACHIEVED

Create a Virtual Reality Hyperexperience that shows the differential value of Grandes Vinos and positions it as a winery that perfectly combines tradition and innovation.

APPLIED TECHNOLOGY

Inmersive Technologies

virtual reality roller coaster for grandes vinos

Virtual Reality Hyperexperience for Grandes Vinos

In the middle of 2015, few people were fully aware of the great possibilities of Virtual Reality. And even fewer were aware of the possible applications of this technology in the business world. Despite this, Grandes Vinos, in its eagerness to seek innovation that would surprise its customers, decided to include Virtual Reality in its marketing strategy, introducing this technology and this Hyperexperience in its participations in wine fairs.

What did the Hyperexperience consist of? In the creation of a roller coaster in Virtual Reality that made a tour both inside the winery and the vineyards where the grapes of their wines are grown. In this way, the user could learn about the winery's facilities, as well as its values and way of working, in an innovative and novel way that also surprised by the realism achieved and the sensations of vertigo and speed that the user had during the ride, as if it were a real attraction.

Truster roller coaster

One of the main pillars of the marketing strategy of many companies is the participation in large sectorial fairs, and for this reason they need striking experiences that serve as an attraction to attract as much attention as possible on your stand and that this is flooded of potential customers to show your arsenal of products and services.

And how to achieve this? By providing something they have never seen before. For example, through the use of interactive technologies such as Virtual Reality, which are very versatile and adaptable to any sector and product, as in this particular case to a wine cellar. With this Hyperexperience, we recreated a vertigo ride that made the user feel the sensation of being in a real roller coaster, while at the same time he/she knew in a different way the company and what it was able to offer. A Virtual Reality Hyperexperience that became a memory of his visit to the stand difficult to erase.

Create a Virtual Showroom for your brand

Many times, a brand is not able to express everything it wants to communicate only through words. In these cases, the best way to do so is to generate a tool that introduces users to an imaginary universe, in which to show and communicate everything that in the real world would be impossible or much more expensive.

This is possible thanks to technology and specifically thanks to Virtual Reality. Those sensations that we recreate using this technology can be used to welcome new customers. By using Virtual Reality as part of a Showrroom it is possible to make the first impact of customers even more spectacular.