CLIENT
Atlas Copco is an international industrial company headquartered in Stockholm, Sweden, with approximately 40,000 employees and customers in more than 180 countries. A pioneer in technology and engineering, Atlas Copco's expertise is trusted by industries around the world.
GOAL ACHIEVED
Discover the novelties of the Power & Flow division in a surprising and immersive way, conveying the values of sustainability and care for the environment.
A sustainable island showcasing Atlas Copco's most revolutionary products
Atlas Copco has relied on DeuSens Hyperexpertise to develop 'Power Island'. From the Power and Flow division's global competence center in Zaragoza, from the Power Technique business area, they have devised this disruptive showcase to showcase their latest products and sustainable solutions. With the creation of their own virtual island, 'Power Island', they aim to showcase their products in virtual working environments very close to the reality of their applications.
Rosa Mauri, Vice President of Digital Marketing and Communications and leader of the project, explained that "This virtual island is a means to expose Atlas Copco's commitment to sustainable development. Through the various air, energy, light and water extraction innovations, we managed to illustrate how our products work on site in some of the applications in which they are present."
"Atlas Copco has made a remarkable effort to develop products that respect the environment and comply with regulations imposed by international bodies. We can affirm that we are ready to lead the change, and the 'Power Island' is good proof of this" - concludes Rosa Mauri.
How was this Hyperexperience created?
The island was developed using 3D modeling techniques. The DeuSens team shaped the relief and vegetation, buildings and structures, Atlas Copco products and operators. The intended realism generated a living environment in which the user can experience the benefits of using Atlas Copco products. To contextualize real-life situations, the island included a construction site, a chemical plant, a quarry, a solar plant and a wind farm. All these locations contribute to the realism of the virtual experience.
The DeuSens team designed all the interactions that the user can enjoy on 'Power Island'. The first consists of a bird's eye view video over the island, simulating the flight of a drone. The second is a 360º virtual tour that allows the user to access the aforementioned spaces and interact with Atlas Copco products. In addition, it was necessary to integrate several video chromas in the virtual locations, which were used in the company's internal event.
Fly-Through Video
360° Virtual Tour
This option gives more freedom to the user, who can move between the different areas of the island and interact with Atlas Copco products. In such a way that the user has access to complementary information, which appears on screen depending on how he/she interacts with the environment. In addition, the virtual tour itself includes images and exclusive audiovisual content.
This virtual tour was developed with the purpose of appearing on the Atlas Copco website. Being used in web format, the user can access it through a single URL and without the need for external downloads. This virtual environment devised by Atlas Copco and DeuSens contemplates a new paradigm of Hyperexperiences. Rosa Mauri stated that "it is a visual and interactive tool that presents the product portfolio in a unique way" and that "it is a much more attractive alternative to traditional printed documents, product sheets and product pages". Increasingly, multinational companies like Atlas Copco, working with innovation in mind, are betting on virtual experiences to communicate and raise awareness of their work.
