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How AI is driving advertising innovation: 8 game-changing trends in 2025
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10.05.2023
Artificial Intelligence (AI) is revolutionising companies' production processes. It is a reality, and its possibilities are increasing exponentially as the months go by.
To give you an idea, AI has proven capable of transforming entire industries, helping companies with customer service, data processing, decision-making, process automation, and even assisting in creative writing and design processes.
But this is just the tip of the iceberg. Artificial Intelligence is going to shape the future and can offer companies much more than you can imagine..If you don't want to be left behind, let us show you why AI can be your biggest business ally in the coming months, and indeed, for years to come.
In this article, you will explore the possibilities of Artificial Intelligence in the business world and discover how companies can take advantage of this technology to improve their performance and maximise their profits. You will alsolearn about all the opportunities that AI will bring and how this technology can transform the way businesses interact with their customers.
Get ready to discover how AI can help your business stay ahead of the curve!
TABLE OF CONTENTS:
What is Artificial Intelligence (AI)?
Artificial Intelligence, also known by its acronym AI, is a field of computer science that focuses on the creation of software and systems that, based on learning algorithms, are able to simulate human intelligence to perform all kinds of tasks, mainly related to learning processes, decision making and the recognition of trends, patterns and behaviours.
Why is everyone talking about AI?
Artificial Intelligence is not a technology that has been developed in the last few months, but has been decades in the making. During this time, AI has made gradual advances as a result of improved hardware, increased processing power in computer systems and the development of more complex machine learning algorithms.
So why is it only now that everyone is starting to talk about it? Because until just a few months ago, society did not have access to this technology on a daily basis, and therefore we were not able to imagine all the uses it could have and how it could help us to carry out everyday tasks.
The wave of Artificial Intelligence has become a tsunami thanks to the Californian company Open AI and its ChatGPT development, a chat system that uses AI to respond to any internet user in a conversational way, that is, it is capable of understanding language and generating responses in real time to maintain conversations that, for those who are not familiar with this technology, could seem human.
List of useful tools using AI
But it is not only ChatGPT, the evolution of Artificial Intelligence in recent months has discovered dozens of tools that allow us to be more efficient performing multiple tasks such as; searching for information, translating documents in a few seconds, or even generating images, audios or videos from a descriptive text.
Here is a list of interesting tools that use Artificial Intelligence and that can make it easier for you to carry out some common tasks in your day-to-day life:
- Fliki.ai: Automatically transforms text into video using Artificial Intelligence.
- DALL-E 2: Create realistic or artistic images from text with AI.
- Speechtext.ai: Transcribe audio and video to text with AI.
- Summarize.tech: Create full summaries of YouTube videos with AI.
- Grammarly.com: Corrects English texts in seconds.
Applications of Artificial Intelligence for business
Using these and many other existing tools, companies can tackle different problems with the help of Artificial Intelligence. Below, we list some of the areas where AI applications help businesses:
Creation of personalized marketing campaigns
Using generative AI, any company can create ultra-personalized marketing campaigns whose content is perfectly tailored to each user. Brands can create unique content that resonates deeply with their audience, from text and images to interactive experiences. This approach not only improves engagement and loyalty, but also optimizes marketing resources by effectively addressing the target audience.
As a clear example of this application we can see this international campaign for Grandes Vinos in which DeuSens used generative Artificial Intelligence to create unique content around their brand “EL Circo”.
Automation of processes and tasks:
The integration of Artificial Intelligence into business processes can automate those that are repetitive and mechanical, such as parts assembly, product sorting and quality inspection. This can improve production efficiency, reduce costs and improve product quality.
Data analysis and demand forecasting:
Using AI-enabled tools, companies can analyse historical and real-time data on their sales and market behaviour to predict future product demand. In this way, they can optimise their production management, inventory and pricing strategy based on the data obtained, to improve their decision making.
Personalisation of the customer experience
AI can also be used to personalise the customer experience. Businesses can use AI to analyse customer behaviour and offer personalised recommendations based on their interests and needs. This can help improve customer satisfaction and increase sales.
Optimisation of logistics:
By making use of AI, companies can also optimise their delivery routes, schedules and transport capacity in order to reduce costs and improve efficiency in logistics. In addition, it can also help companies track the status of shipments in real time and anticipate potential delays.
Improved decision-making:
AI can provide businesses with accurate and up-to-date data, identifying patterns and trends, with the aim of improving decision-making in real time. This can help companies adapt quickly to changing market conditions and make more effective strategic decisions in multiple areas such as production, marketing and business operations.
Improving product quality:
In quality control processes, AI can also play a key role, being used to rule out defective products. Using visual inspection and image analysis techniques, AI can detect product defects and alert operators to make the necessary corrections.
Chatbots and virtual assistants:
Chatbots are another way in which companies can use Artificial Intelligence to improve the customer experience. Chatbots or virtual assistants use AI to interact with customers and respond to their questions and concerns. This can help businesses save time and money by reducing the need for customer service staff.
Fraud detection
AI can also be used for fraud detection. Companies can use AI to analyse large amounts of data and detect suspicious patterns that may indicate fraud. This can help companies identify and prevent fraud before it occurs.
Companies that are applying AI effectively
And after discussing the ways in which AI can help businesses, we will present some examples of companies that have successfully adopted AI to improve their profitability and competitiveness in the market:- Amazon: It uses AI in its recommendation system, which has led to a significant increase in sales. AI is also used in the inventory management process and in optimising delivery times.
- Coca-Cola: It uses AI to predict demand for products in different regions of the world. This has enabled the company to optimise its production and reduce costs.
- IBM: It uses AI in its Watson platform, which is used in a variety of industries to improve decision-making and efficiency. For example, Watson is used in the healthcare industry to improve diagnosis and treatment of diseases.
- Tesla: Tesla has used AI to improve the safety of its vehicles and create advanced self-driving features. Tesla's AI uses sensors and cameras to detect road obstacles, pedestrians and other vehicles. It also uses AI to improve the energy efficiency of its electric vehicles.
- Netflix: Netflix uses AI to analyse its users' viewing data and offer personalised movie and TV series recommendations. Netflix's AI is able to analyse users' ratings, comments and viewing habits to deliver content that is tailored to their preferences.
Possibilities of Artificial Intelligence and the Metaverse
Artificial Intelligence (AI) and the Metaverse are two technological concepts that are undoubtedly revolutionising the business world as we know it. As specialists in interactive technologies, and a great experience in the construction of virtual environments, we cannot miss this opportunity to relate these two concepts and imagine the synergies of Artificial Intelligence and the Metaverse that will emerge in the coming years.Today, as you may already know, we can generate images and videos through text. Imagine if we could create complete 3D virtual environments in the same way: by entering descriptive text and letting Artificial Intelligence do the rest. Obviously this is something we cannot yet do today, but AI projects are already starting to appear that are able to generate simple 3D models, skyboxes or virtual avatars based on descriptive text alone.
If we think big, seeing the current possibilities of AI and the speed with which advances are generated almost constantly, in the future we will be able to greatly optimise the creation of virtual environments, including their mechanics, gameplay, characters and interactions thanks to the use of tools that incorporate Artificial Intelligence.
Challenges of AI in the near future
Artificial Intelligence (AI) has been one of the most fascinating and revolutionary technological innovations of our time. It has transformed the way we interact with the world and improved our lives in countless ways. But like all technologies, AI presents ethical and moral challenges.At a time when privacy and data protection are crucial, AI has raised concerns about the privacy and security of user data. It has also raised ethical questions about who controls AI and how it is used, or whether it will be beneficial for all or only for a few.
But we cannot let these dilemmas stop the progress of one of the technologies that Goldman Sachs, one of the world's largest investment banking groups, says will impact the working futures of at least 300 million people.
Effective implementation of AI can improve a company's efficiency and profitability. However, proper selection and training of staff, rigorous evaluation of results, and gradual and scalable implementation are necessary to ensure success.
Instead of fearing AI, we should embrace it with caution. We must be aware of the moral and ethical dilemmas, but also recognise its enormous potential to improve our lives and solve critical problems of humanity.
Frequently asked questions about Artificial Intelligence
What is Artificial Intelligence?
AI refers to the ability of machines to mimic human intelligence and learn from experience.
What is AI used for in business?
AI is used in businesses to automate tasks, analyse data, personalise the customer experience, detect fraud, optimise the supply chain and improve overall efficiency.
How can AI help businesses make decisions?
AI can help businesses make more informed decisions by analysing large amounts of data and providing recommendations based on that data.
What are some examples of AI in business?
There are many examples of AI in enterprises, such as Amazon, Coca-Cola, Ford and IBM.
How can companies adopt AI?
Companies can adopt AI through hiring AI experts, adopting AI tools and training staff in the use of AI.
If you want to know more about all the technological possibilities and the latest innovations for your company, do not hesitate to contact us. Working together we will make your company a pioneer in the use of new technologies and boost your business.
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