DeuSens at 'Charradas Zebra': how sharing innovation strengthens local ecosystem

On June 19, DeuSens was the protagonist of a new edition of Charradas Zebra, the series of conversations promoted by Zebra Ventures and the Zaragoza Chamber of Commerce to give voice to real stories of entrepreneurship and technology.

Our co-founders, Álvaro Monzón and Álvaro Antoñanzas, were in charge of sharing DeuSens' journey and reflecting on how technology, when used with purpose, can transform the way companies relate to people.

From Metaverse to Hyperexperience

The talk, entitled “From the Metaverse to the Hyperexperience: The virtualization of companies”, allowed us to tell how our vision has evolved from the first projects in virtual environments to our current Hyperexperiences with Mixed Reality, Augmented Reality and Artificial Intelligence.

A journey of more than a decade that has taken us from Zaragoza to international scenarios such as Abu Dhabi, São Paulo, San Francisco or Paris, but still based on the same purpose: to create memorable experiences that connect brands with people.

From Zaragoza to the world: sharing to grow

Participating in events like Charradas Zebra is not only an opportunity to make our work visible. It is, above all, a way to share learning with the local entrepreneurial community, to inspire new generations of innovators and to contribute our grain of sand to a technological ecosystem that continues to grow in Zaragoza.

Being able to tell in first person how an idea is born, how it is transformed into a project and how it becomes a benchmark company, helps to break myths and show that the path of innovation is as challenging as it is exciting. And doing it at home, in front of a close audience, makes it even more special.

A community that boosts innovation in Zaragoza

Zaragoza is consolidating as a city with great creative and technical talent, with institutions, initiatives and companies that are committed to technology as a driver of transformation. DeuSens being invited to be part of forums such as Charradas Zebra is a sign of that recognition, but also a responsibility to keep pushing the limits of what is possible from here.

We are proud to be an active part of this community. Because we believe that innovation, when shared, grows. And that every time a local company takes the stage to tell its story, it opens a door for others to do the same.