Is your digital event a monologue? Convert passive viewers into qualified leads

Digital events have gone from being an alternative to becoming a centerpiece of the marketing strategy. However, many companies still replicate the traditional webinar model: a speaker talks, while attendees listen silently or, at best, type in a chaotic chat.

The result is a list of emails, but very little information about who is actually interested or ready to buy. The new generation of virtual events goes one step further. It's about creating immersive experiences where communication is two-way, instantaneous and personal. In this article, we'll explore how to integrate direct communication channels into your digital events to transform the experience and, more importantly, your sales pipeline.

From the physical booth to the digital interaction space

Imagine that, instead of a webinar, you organize a virtual trade show with “booths” or thematic rooms. An attendee enters your space dedicated to the “Launch of Product X”. He is interested, but has a very specific technical question that he does not want to write in a public chat.

At a traditional event, that lead gets cold and lost. At a next-generation event, the attendee sees a button, “Talk to a specialist now”. When clicked, it initiates an instant video call with a member of your sales team, right from the browser. This ability to connect in real time is made possible by a unified communications platform running in the cloud, removing any barriers to immediate contact. It's no longer a case of “leave your email and we'll get back to you”, but “let's solve your question right now”.

The power of the multi-channel conversation within the event

Not all attendees want to make a video call. Some prefer a more asynchronous and personal channel. This is where the integration of different channels becomes crucial in order not to miss any opportunities.

Let's think about another success story. A B2B consulting firm holds a digital workshop on process optimization. Within the event platform, they offer two additional contact channels:

1. Quick voice consultation: A button to initiate a direct voice call, less intimidating than video.
2. Continue by WhatsApp: An on-screen QR code with the message, "Prefer to continue this conversation later? Scan us." This is pure gold. By allowing attendees to initiate a chat via WhatsApp for business, you take the conversation out of the event and into a channel that the customer uses every day, ensuring an easy and personal follow-up.

The key is to manage all these interactions (calls, video calls, WhatsApp chats) from a single place, so that your sales team is not overwhelmed and can deal with each query in an orderly and professional manner.

Smart work begins when the event ends

You've accomplished something amazing: having high-value voice and video conversations with your most interested prospects. But how do you scale the follow-up? How do you identify which conversations were the most promising?

This is where artificial intelligence changes the game. All of those conversations can be recorded and analyzed automatically. Using conversational analytics tools, the platform can:

Transcribe 100% of calls.
Detect keywords: Automatically identify when a prospect mentions “budget,” “competition,” “implementation timeline,” or shows a clear intent to buy.
Analyze sentiment: Measure customer satisfaction or frustration to better understand their predisposition.

Thanks to this, your sales team receives a post-event summary not only with a list of attendees, but with a ranking of the “hottest” leads and the exact topics to address in the follow-up call. The process goes from reactive to proactive and incredibly efficient.

Digital events can no longer be a one-way communication channel. The future, and the present, of lead acquisition in this environment is through direct and immediate interaction. By combining an immersive event platform with a unified communications solution, you not only deliver a memorable experience, you build a qualified and automated sales funnel.

The next time you plan a digital event, ask yourself: am I going to give a speech or start a conversation? The answer will determine the success of your investment.

How to convert the immersion of your XR events into qualified leads

Immersive Extended Reality (XR) and Metaverse events are no longer the future; they are the present of brand interaction. We create stunning virtual worlds and detailed avatars that generate unprecedented engagement. The key is to break the digital barrier and enable human conversation at the exact moment of maximum interest.

1.      The virtual booth becomes an instant meeting room.

Imagine a customer at your virtual trade show, interacting with your product. Right at that moment of maximum interest, it is possible to press a “Talk now” button and start a video call instantly with your team, without having to leave the virtual experience.

To achieve this, business communication platforms can be integrated to enable these direct calls from any browser. In this way, you transform a passive exhibition space into an active sales opportunity, capturing the customer just when they are most receptive.

2. Bridging the Metaverse with the real world: The power of WhatsApp.

Imagine a customer is exploring a product at your virtual event and wants more details, such as a catalog or a quote. Instead of fussing with forms, he simply clicks on a button that says “Send to my WhatsApp”. Instantly, he receives all the information on his cell phone to view whenever he wants.

This is the easiest way to make sure that interest is not lost. By connecting WhatsApp as a business channel, you create a direct bridge from your virtual world to the application that the customer uses the most. This way, the conversation can continue naturally long after the event is over, turning a curious visitor into a real potential customer.

3. Post-Event Intelligence: Understanding Every Conversation

Once the virtual event is over, we analyze all the voice conversations to discover who the most valuable contacts are. Instead of a person having to listen to hours of recordings, an intelligent system automatically reviews everything using speech analytics technology.

This analysis instantly detects which people mentioned keywords such as “budget” or “price” and who showed the most interest in their tone of voice. Thus, your sales team receives a short and precise list of the best contacts to call first, proving that the event was not only a visual experience, but a powerful tool to generate business.