Do you want your company to continue to organize successful events despite the limitations of the health crisis? Below, we explain how to organize a virtual event in a simple way and make it a success.
The current global situation has also changed the trends in the events sector in 2020, both personal and corporate. We all know about the avalanche of cancellations of major trade shows in recent months, such as the Mobile World Congress, for example. Of course, all this has caused a multitude of companies to look for different alternatives to continue holding their corporate events. In the section of personal celebrations, the limitations of space, capacity and distances, has also drastically reduced the celebration of weddings, communions and other similar events.
For this reason, investing in online events has become a priority for companies and organizations that do not want to lose the opportunity to continue holding their business events in 2020.
The latest trends in the events sector in 2020:
Without a doubt, the Coronavirus health crisis has accelerated the digitalization of the population and especially of companies and organizations, which have been forced to adapt to the changes generated by the pandemic.
Situations such as online videoconferencing, family meetings by group call, or teleworking, are nowadays common and accepted by most of society, which has found in technology, an ally to keep in touch with the rest of the people despite the health situation. We can also see this as a clear trend in the events sector, whose digitalization has accelerated considerably.
For this reason, there is a considerable increase in virtual events or online events, even starting to be hybrid events, which combine part of the attendees in person with virtual attendees from anywhere in the world. A clear example is the Modern House 2020 fair, organized in Italy in person and which also had a digital presence thanks to our online events platform.
10 steps to organize a successful virtual event:
2 - Also, the topics to be addressed
3 - Establish the target audience to be addressed by the virtual event
4 - Determine the requirements necessary to carry out the event
5 - Choose the format in which the virtual event is to be produced
6 - Similarly, planning is required: create a script with detailed timing
7 - Pre-preparations and creation of contingency plans
8 - A trainingof the organizing staff
9 - Search for the participants of the event: speakers, lecturers, etc...
10 - Finally, define a monitoring strategy: KPIs, metrics, etc...
How to organize your first online virtual business event?
Primarily, we are going to distinguish two ways of holding business online events. The first would be in streaming format, while the second would be through a virtual online event platform.
Online events in streaming format:
They turn out to be the first solution that both individuals and companies think of for conducting online events in this 2020. If we focus on the business side, they usually consist of online meetings such as presentations or closed conferences, which are usually carried out by videoconference using tools such as skype, zoom, discord or similar. These lectures in turn are broadcast in streaming so that anyone who wants to can watch the event from home.
These types of events are a solution that, a priori, seems simple and feasible to carry out. But in practice, they require a large organization and an IT team behind them to solve possible computer problems. In addition, they are not very motivating for the public as they generate a communication channel, which in most cases is unidirectional. This causes the loss of interaction that could actually be generated in a face-to-face event.
Online events in virtual format:
Virtual events are a very interesting solution and their use is growing among the most relevant organizations. For this reason, they are beginning to include them and even consider them essential in their communication strategy.
Unlike streaming events, in these all participants can interact with each other in a virtual world, communicating by voice as if it were a face-to-face event.
In addition, the virtual environment generated is totally customizable. Everything is created tailored to the client, both the spaces required for the event and the aesthetics of the same, being able to cover them with the corporate image of the company or companies involved, which allows generating a great brand impact.
