Do you know what Augmented Reality exists for events? Currently, the evolution of new technologies and the protagonism of social networks in corporate communication are influencing companies when planning and organizing their events. In this way, brands are looking for new ways in which they can leave their mark and improve the experience of attendees. All this through the use of these tools.
Brands are focusing their strategy towards the creative concept.
The equation that combines creativity, technological innovation and social networks
New criteria such as virtuality, cooperation or gamification are leading this evolution. And, in this sense, trends are being generated that are increasingly focused on a hybrid that combines live experiences with digital experiences.
We see, therefore, that technology is acquiring a huge role within the panorama of event organization. In addition, it is presented as a key element and differentiator for the success of brands. The use of apps, increasingly sophisticated audiovisual systems, holographs that allow products to be presented without the need for physical presence -Holographic Hyperexperience: Fersa Bearings-, animations or the use of augmented, virtual or mixed reality, are some examples of what is already being done.
On the other hand, the use of social networks also constitutes another of the most effective tools that brands currently have to publicize, promote and make the most of their presence at events. They are a tool that helps to generate a conversation before, during and after the event with different audiences. Hashtags, Facebook Live or Instagram Stories are some examples of this.
Thus, by combining both factors, experiential events that allow attendees to become the main protagonists are generated. This generates a unique personal experience.
Use augmented reality for events!
Observing this new panorama, at DeuSens we decided to develop a technological solution that would combine the three elements of this equation - creativity, technological innovation and social networks - and that would allow companies to differentiate themselves in order to give their audiences an unforgettable hyper-experience. With this objective in mind, FunMirror, an interactive augmented reality photocall designed exclusively for events, fairs and marketing campaigns.
For this reason, FunMirror is a perfect solution to attract and surprise the public wherever you put it. It is an element that allows to dynamize events, fairs or marketing campaigns through gamification, immersing the user in the virtual world. All this through an augmented reality scenario with which to interact.
How does it work? Very easy!
This technological solution consists of a front camera that detects the presence of the individual, which is reflected on the large interactive screen, surrounded by a thematic frame. Once detected, the different objects are placed over him, allowing him to interact and play with the virtual scenario.
In addition, it is configured so that one of the participants can take control of the device, identifying him as "player 1". This category allows you to take photos and videos that immortalize the scene. With a pre-capture countdown and the option to retake the snapshot, you can take as many photos as you wish. Once you have chosen to save the capture, you can access it through a personalized link for each client.
This is an option that allows you to generate a backgroundin the cloud so that anyone, at any time, can access the material. It is a technological solution that hosts the images on a server that allows them to be downloaded or linked to any of the company's social networks (Facebook, Instagram, Twitter...). To do this, a #hashtag linked to the event is created and automatically appears on all the images.
As for its configuration and assembly, FunMirror is delivered fully configured and its assembly only takes a few minutes. That's right! In order to use this device, an internet connection is required.
FunMirror adapts to your brand
With FunMirror you can personalize the content in the image and likeness of the customer's brand and products, from the frame on stage to the 3D models that are superimposed. In addition, it can also be vinylized with the company's logo and corporate colors. Although it can also be vinylized with any other specific motif desired and previously sent.
Augmented reality success stories for events
We are very proud to say that our FunMirror has already participated in some events organized for big clients. And it has done so with great success.
Brands such as Particular, Philips or ADEA have already been able to enjoy this immersive augmented reality hyper-experience in Zaragoza. Even traveling a little further, reaching Madrid, together with our friends from Tecco.
