Feria Gourmet 2015: a place for Hyperexperiences
The Gourmet Fair 2015 was a special moment. We accompanied our client Grandes Vinos to present the Virtual Hyperexperience "Cariñena Ambassadors: from Cariñena to the world.
Virtual Hyperexperience "Cariñena Ambassadors: from Cariñena to the world
In our eagerness to revolutionize the current corporate communication scene, we present a new project with its own name: "VIRTUAL HYPEREXPERIENCE GREAT WINES. From Cariñena to the World". A new concept of immersive communication.
This HyperExperience was presented at the Gourmet Fair 2015 (Pavilion 8, D30) by the GRANDES VINOS Winery. This client is the leader of the P. D. O. Cariñena and largest winery in Aragón.
Through the use of Virtual Reality, the user could enjoy a ride on rails in which they toured the vineyards and wineries of GRANDES VINOS. During this tour, the user got to know the six flagship brands. To finish with a leap into the international market with its new corporate image "Cariñena Ambassadors".
Press release Gourmet Fair 2015, IFEMA
This project ratifies DEUSENS' commitment to immersive technologies, breaking with the current concept of communication to take it to a new level, using the revolutionary technology of virtual reality, augmented reality and 360 technology. Designed and developed in close collaboration with NO WAND STUDIOS.
This young independent videogame development studio puts the technology and creative processes they apply in their projects at the service of the business world, using their skills in level design, artistic composition and programming using the most current and cutting-edge technologies. The project created at the request of the winery GRANDES VINOS served for its customers to live a unique moment, thus making it a different brand.
This is one of the ways DEUSENS has to achieve its Hiperexperiences. A concept that has become the company's personal hallmark and is a consequence of Hippocrates' aphorism that has always been part of the company: Ars longa, vita brevis. Turning communication into an art form. Thanks to Virtual Reality has been able to do so, opening in turn a new market niche in corporate communication. It also has more tools, such as AUGMENTED REALITY and 360 TECHNOLOGY.
The goal remains the same: to give companies the ability to differentiate themselves and raise their brand prestige, incorporating DEUSENS hyper-experiences to their POS strategies, events and fairs as well as in digital environments such as the web, the main showcase of most modern companies.
On these principles is based the bet of GRANDES VINOS, bringing virtual reality for the first time to the wine sector. A Hyperexperience that aims to be the sensation of the Gourmet Fair 2015.
Welcome to Hyperexperience
Every day we talk about the future, we work passionately to bring it to you. And our future, that of communicators, is to bring the user closer, to introduce them into the brands. That's why we continually talk about immersive communication. To make our customers feel the protagonists of our story, of our projects, of our product or service.
That is why Grandes Vinos has bet on us, on the Hiperexperiencia, since we started two years ago. We will be entirely grateful. And vice versa. Because it works. Because it works.
