What is an immersive cube and how can it enhance your brand experiences?

An immersive cube is an enclosed audiovisual space where digital content is projected onto its walls, floor, and ceiling, creating a 360° immersive experience. This type of installation uses video mapping and synchronized projection technology to generate an immersive environment capable of captivating the user, without the need for glasses or additional devices.

In simpler, less technical terms, an immersive cube is a room whose walls, floor, and ceiling are capable of projecting images and videos, either through high-quality projectors or large-format screens (the size of the walls, floor, and ceiling).

Thanks to these solutions, we have seen museum rooms become true sensory experiences and small corporate showrooms tell the story of a brand in a way never seen before, becoming an innovative tool for brands, institutions, and cultural spaces seeking to generate a high emotional and visual impact on their audience.

What is so special about immersive cubes?

An immersive visual experience with video mapping

Compared to a traditional screen, it would be like going from a 2D experience to a 360º experience. The immersive cube transforms the entire physical environment into a projection surface. The precise synchronization of multiple projectors allows images to continuously cover all six sides of the cube, creating a feeling of total immersion.

Video mapping adapts to the geometry of the room to project visual content that fits perfectly onto each surface, with animations, 3D graphics, and dynamic narrative elements.

Differences from other immersive technologies

Unlike Virtual Reality, for example, the immersive cube does not require individual devices for each user, such as headsets or VR glasses. Nor does it depend on the user to move through the content: it is the environment that surrounds them, facilitating a collective, accessible, and comfortable experience. It is ideal for events, exhibitions, or activations where many people can enjoy the experience simultaneously.

Technical characteristics of an immersive cube

360° projection on walls, floor, and ceiling

State-of-the-art hardware is used, such as multiple high-resolution, high-brightness projectors strategically placed to cover the entire space. The content is controlled by specialized software to ensure perfect synchronization between the different surfaces.

Customization of audiovisual content

Each project is custom designed. Animations, graphics, and narratives are created specifically for the objective: to promote a product, educate on a topic, or present a corporate message. Creativity is the limit of a blank canvas superimposed on the six sides of the cube.

Incorporation of sensory elements and interactivity

Immersive cubes can integrate additional sensory effects such as surround sound, vibration, aromas, or temperature control. They can also incorporate interactivity through motion sensors or touch screens, further increasing user engagement.

Where and how you can use an immersive cube

Brand activations and product launches

An immersive cube is a powerful tool for generating awareness in branding campaigns. By enveloping the user in the brand's universe, it achieves greater emotional connection and recall.

Immersive spaces for trade shows, retail, or showrooms

This type of installation is particularly attractive for temporary or promotional physical spaces, such as trade shows or retail corners, where quickly capturing attention is key. It can also be used as a permanent experience in corporate showrooms.

Use in training, museums, and educational experiences

Immersion facilitates the assimilation of complex information. For this reason, immersive cubes are also being used for professional training, corporate onboarding, and cultural exhibitions, where they enable a more engaging and understandable narrative.

At DeuSens, we design interactive and immersive solutions like this one, combining projection, sensors, and interactivity to offer unique Hyperexperiences at events, museums, and retail locations. If you have a project in mind and need professionals to help you make it a reality, please contact us.

Advantages of using an immersive cube in your strategy

Greater engagement and brand recall

Immersive experiences generate a high level of attention, emotion, and recall, which translates into more effective campaigns. The user is not just a spectator, but an active part of the experience.

Accessibility and ease of implementation

Unlike other immersive technologies, the immersive cube does not require individual equipment or prior knowledge on the part of the user. It is plug & play for the visitor and highly customizable for the brand.

Real examples of immersive cube installations

Immersive cube in retail: Telefónica Flagship Store

Telefónica's Movistar Space on Madrid's Gran Vía featured an immersive cubic room for LaLiga, where users could experience a day of soccer in 360°, with LED screens on all surfaces. An experience that combined emotion, technology, and branding.

Sensory showroom: installation for Saphir perfumes

Comprehensive technological development for the Saphir exhibition hall in its corporate showroom: projection on all four walls, interactive LED floor, augmented reality, gamification, aroma diffusers, and much more.

Gaudi Cube: 10D Experience at Casa Batlló

The Gaudí Cube space at Casa Batlló features an immersive six-sided LED cube that showcases the work ‘In the Mind of Gaudí’ by Turkish artist Refik Anadol through a 360º experience that transports visitors into the brilliant mind of the famous architect. This research project has created the world's largest digital library on Gaudí and has captured it visually and artistically in an experience of the highest quality.

Immersive cube for the Royal Collections Gallery

An audiovisual creation that amplifies Javier Vallhonrat's “Cuadernos de campo Nº 1” collection and allows it to be displayed and presented in a more dynamic, colorful, and immersive way, structured around four themes: water, the forest, human constructions, and the integration of natural elements with hydraulic creations.

How can DeuSens help you create a unique immersive experience?

At DeuSens, we develop immersive turnkey solutions tailored to your marketing, communication, or training objectives. From conceptual and visual design to technical installation and content production, we take care of the entire process.

We integrate technologies such as video mapping, surround sound, interactive sensors, and sensory effects, offering impressive Hyperexperiences for trade shows, activations, museums, or corporate spaces.

Want to design your own immersive cube? Write to us and tell us your idea, we'll help you make it a reality!