DeuSens participates in OWN Business Forum, the professional space of the largest gaming festival in Spain.

OWN Valencia 2025: epicenter of the digital entertainment and gaming ecosystem

From June 26-29, the city of Valencia became the nerve center of gaming in Spain with the celebration of OWN Valencia 2025, an event that brought together more than 60,000 attendees and occupied more than 60,000 m² of space at Feria Valencia. Considered as the evolution of DreamHack Valencia, this festival has expanded its focus beyond competitive video games, integrating music, digital art, virtual reality and immersive experiences.

Among its main attractions were high-level esports competitions such as the national Counter-Strike 2 tournament, the official Brawl Stars championship and the Fortnite Unreal Series, as well as a range of phygital activities aimed at all audiences, from areas for content creators to interactive experiences and spaces for children.

OWN Business Fórum: gaming as a strategic tool for brands

One of the most relevant spaces from a business perspective was the OWN Business Forum, an initiative aimed at industry professionals that analyzed the current impact of video games as a tool for communication, marketing and digital transformation in companies.

This forum brought together technology companies, development studios, marketing agencies and brands that are already betting on gaming as a channel for engagement with new audiences. Through presentations and round tables, key issues were addressed such as:

• The evolution of gamification in corporate environments.
• The use of virtual worlds and social platforms such as Fortnite or Roblox for branded content.
• The professionalization of the ecosystem and business opportunities for non-endemic companies.

The participation of DeuSens: a benchmark in gaming brand experiences

Invited as one of the main players of the national ecosystem from a business perspective, DeuSens actively participated in one of the round tables of the OWN Business Forum. Our COO and co-founder, Álvaro Antoñanzas, shared how brands are using virtual environments such as Fortnite and Roblox to connect with young audiences, generate valuable interaction and position themselves in the digital entertainment universe.

In his speech, Antoñanzas highlighted case studies of immersive experiences developed by DeuSens for brand activations, integrating game mechanics, challenges, rewards and personalization in digital environments that allow a much more natural and effective connection with the target audience.

Why has this participation been key?

• Reaffirms DeuSens as a reference in the development of interactive solutions in the professional gaming ecosystem.
  Demonstrates the value of gaming as a non-intrusive and highly engaging marketing channel.
  Positions the studio at the forefront of digital transformation for brands through the strategic use of immersive technologies.

An opportunity for brands: integrating gaming into their strategy

The participation of DeuSens in OWN Valencia 2025 has not only been a sign of the growth of our positioning in the sector, but also a wake-up call to brands: gaming is no longer just entertainment, it is a strategic communication channel to impact generations that have grown up in digital environments and expect new forms of interaction.

Want to explore how gaming can transform your brand strategy? At DeuSens we help you design unique experiences in Fortnite, Roblox and other interactive platforms, even custom virtual worlds of your own.

Connect with us and take the next step towards immersive marketing with customized technology solutions.