Talking about Virtual Reality in the automotive sector
Grupo Concesur, one of the official Mercedes Benz dealer and workshop networks, wanted to know first-hand what we do at DeuSens. Therefore, we have shown them our AR and VR Hyperexperiences. In addition, we talked about the latest technological advances in Virtual Reality in the automotive sector.
We conducted an interview in which we shared our experience working with immersive technologies. Of course, without forgetting to show some of our most recent projects.
How does Virtual Reality differ from Augmented Reality?
At DeuSens we have created the concept of Hyperexperience to define what users feel when interacting with a brand through the latest technologies. It is important for companies to offer an additional attraction to their customers. Thus, a unique experience becomes a Hyperexperience with the incorporation of technological solutions in their business process.
Both are immersive technologies that, however, offer very different experiences to users:
- Virtual Reality is an artificially generated representation of a virtual world. In addition, users must use VR glasses, helmet or device to enjoy it.
- Augmented Reality consists of the incorporation of virtual objects in the real world, without losing sight of the reality of the scene. So you interact with both worlds simultaneously.
How do you think Augmented Reality has changed the automotive sector?
In the automotive world, a wide variety of AR solutions have already been incorporated for different purposes. It is useful in all the phases that make up the process linked to the automotive world, from the moment you get your driving license to the moment you drive your own car.
For example, there are already driving schools in Spain that are incorporating Virtual Reality simulators. With these simulators, students can apply the theory to the reality of traffic, something that favors their learning.
Also, during the industrial manufacturing process, Augmented Reality can be a very useful tool. It can be applied in maintenance tasks or learning how to use machinery, shortening production times.
How do you think this technology can improve in the coming years in this sector?
Both technology and the automotive world are evolving at a great speed. It is therefore difficult to know what new developments we will be able to enjoy in the future. However, there is already talk of the "cars of the future" that will offer a much more complete driving experience thanks to AR. These devices will display navigation data, car status information, speeds or data about the surrounding environment projected onto the windshield. This will allow the driver to handle much more useful information without taking his eyes off the road.
The possibilities are endless and the important thing is that we will be prepared to evolve at the same pace as technology. Therefore, we have to take advantage of all the improvements that arise over time.
Could you tell us about any experience or anecdote of a user who has found your app particularly useful?
At DeuSens we offer a fully customized service. We have not developed two projects alike, because we create a tailor-made suit for each of our clients. So we know how to adapt to each of their characteristics and needs.
All projects are useful for our customers. We could not highlight one that has been especially so, as each project we have done has improved in some way both the image and some of the phases of the business process of our customers.
For example, within the automotive world we created a Virtual Reality experience to celebrate the 70th anniversary of a company dedicated to the manufacture of components for a particular model of car. Users experienced a Virtual Hyperexperience in which they were transported inside one of these cars and could observe in detail all its features.
