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Spatial computing is redefining the shopping experience by enabling the physical environment to become interactive, intelligent, and responsive to user behavior. This technology combines computer vision, augmented reality, sensors, and real-time data to transform commercial spaces into active, personalized environments.
In retail, this means that each store can offer unique experiences: shop windows that react to movement, products that display information when you approach them, or areas that adapt to each customer profile. At DeuSens, we develop Spatial Computing solutions for retail that improve engagement, increase conversion, and connect the physical channel with the digital one.
Benefits of Spatial Computing in Retail
Applying Spatial Computing in stores or commercial spaces offers clear advantages:
- Natural, contactless interaction with products or content.
- Personalization of the environment based on customer behavior.
- Seamless integration between physical and digital experiences.
- Increased dwell time and brand recall.
- Real-time data collection on flows, interests, or patterns.
- Reduction in staff needed for basic assistance.
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Practical applications of spatial computing in retail
Real examples of how this technology is applied:
- Interactive shop windows that react to movement or gaze.
- Display of relevant content based on customer profile.
- Smart navigation systems within large stores.
- Projection of products or combinations onto physical surfaces.
- Gesture recognition to change information without touching anything.
- Demonstration areas that react to product use in real time.
SUCCESS STORY: Discover how to integrate spatial computing into your points of sale.
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Technologies and tools used
At DeuSens, we design customized Spatial Computing experiences using technologies such as:
- RGB-D cameras, depth sensors, and computer vision.
- 3D engines such as Unity or Unreal Engine with Spatial Mapping or AR Foundation.
- Integration with displays, projectors, touchscreens, and controllers.
- Software for analyzing customer behavior in stores.
- Object, gesture, and active zone recognition.
EQUIPMENT AND SOFTWARE: Contact us to find out about the best technological options tailored to your needs.
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The Future of Spatial Computing in Retail
The store of the future will be a responsive and intelligent environment, capable of adapting to the customer just like a personalized website. With the evolution of AI, 5G, and sensor miniaturization, Spatial Computing will enable the creation of screenless, contactless, and frictionless experiences, where the entire environment responds to the visitor's actions.
Differentiation at the point of sale will no longer be based solely on design, but on the ability to offer memorable and dynamic experiences. And Spatial Computing will be the engine that makes it possible.
GET READY FOR THE FUTURE: Stay ahead of the curve with our Spatial Computing solutions for commerce and retail.
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Frequently asked questions:
What exactly is Spatial Computing?
It is the technology that allows devices to understand the physical space around them and act accordingly. It applies computer vision, sensors, XR, and real-time data.
What distinguishes it from Augmented Reality?
AR displays digital content over the real world. Spatial Computing not only displays content, but also understands and responds to the environment and the user.
Do you need special glasses or hardware?
Yes, in this case we need XR glasses with specific hardware features such as Apple Vision Pro or Meta Quest 3, among others. At DeuSens we will advise you on the most suitable ones for your project.
Can this be used in actual physical stores?
Yes. In fact, it is designed to be integrated into physical retail: shop windows, experience areas, interactive corners, or technological pop-ups.
What types of stores or brands can use it?
Fashion, cosmetics, premium food, technology, home goods... any brand that wants to offer a more visual, intuitive, and impactful shopping experience.
Conclusion:
Spatial Computing turns every store into an intelligent system that understands customers and reacts to their behavior. It's not just about displaying products, but about creating immersive, connected, and personalized experiences. In retail, the difference is no longer in what you sell, but how you present it.
ACT NOW: Request a personalized demo and discover how to transform the experience of your points of sale using Spatial Computing technology.
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