CLIENT
Telefónica is a multinational telecommunications company that currently operates in 13 countries and has a presence in 24. A company sensitive to the new challenges that today's society demands, working with an innovative spirit and focused on its technological potential to offer the best solutions to improve communication between people.
GOAL ACHIEVED
Promote the event through a 3D video, showing the race route and its points of interest, as well as Augmented Reality filters for social networks.
A new edition of the most prestigious race in Spain
After the atypical edition of 2020, due to the health crisis of the covid-19, the Valencia Marathon returned to open its route to all those who missed participating in the previous edition and run through the streets of Valencia along with the most prestigious running athletes on the planet.
Which is considered by many as the best race in Spain, was held on Sunday December 5 and as happened last year, Telefonica and Movistar, as sponsor official of the race, relied on DeuSens Hyperexperience to make again the 3D promotional video showing the course, which was presented on November 8, and also to create Augmented Reality filters to dynamize the race among the public through social networks.
The innovation of the 3D video to show the route
As already happened in the previous edition, the DeuSens team was in charge of making the 3D video that, in an innovative and different way, showed the complete route of the race, as well as the most important places and points of interest through which the runners passed.
The total realization of the video, from the recreation of the city of Valencia using 3D modeling techniques, the animations and different camera movements, the music and sound effects, as well as the complete final editing, were made from scratch by DeuSens, as already happened in last year's edition.
But, with the intention to innovate and go a step further, the 3D recreation made for this new edition had a higher level of detail and resolution, capturing the complete map of the city and the most significant monuments in 8K, giving an evident quality leap and that was transferred to the feedback received after the presentation event in which the tour was shown through the 3D video made.
Augmented reality filters to promote the race
As a cherry on top of this great project for Telefónica and Movistar we were also commissioned to create three augmented reality filters whose main objective was to be used and shared by the participants in their own social networks, promoting and giving greater visibility to the race through their use during the days before and during the day of the event itself.
The three filters were as follows:
- "What will be my result?": It consisted of an augmented reality filter that tried to guess what the result would be during the test of the user who used it, showing a series of phrases from which a random one was chosen.
- "Dorsal and medal": This filter allowed the user to take photos or videos with a virtual dorsal and medal that were placed thanks to augmented reality and tracking technology. Ideal for proudly celebrating having finished the race.
- "What will my time be?": Like the previous one, this was an augmented reality filter that tried to guess what the user's time would be in the race, showing him or her one at random.
