CLIENT
Faveker®, the specialized division in ventilated façade systems of GRES ARAGÓN, destined to revolutionize the world with its ceramic architectural solutions. An internationalized company that markets more than 1000 references of natural stoneware and porcelain tiles in 100 countries around the world.
GOAL ACHIEVED
Facilitate and guide customers through the purchasing process by allowing them to configure the solution they need.
Faveker® - 3D Viewer
"Immersive technologies are becoming the driving force for those companies looking to innovate and differentiate themselves from the rest. "
How did this Hyperexperience work?
The 3D Viewer was accessible from any web browser, both on desktop devices and Smartphones, and without the need for external downloads. The customer could access the Viewer 3D easily through the Faveker® website, so he only needed a device with an Internet connection to use it. This allowed the customer to access the complete product catalog, visualizing a hyper-realistic simulation of the selected product, and being able to modify with a simple mouse click aspects and characteristics of the product in real time.
This way, the customer could easily observe all possible options, being able to select his ideal product in a more efficient way. Having the 3D Viewer allowed Faveker® to go a step further, giving its customers the possibility of imagining how the porcelain stoneware would look and being able to see what the final result would be like. It was, therefore, a tool that intervened in the sales process directly, enhancing and optimizing it by providing the customer with new visual stimuli and a surprising new experience to which they are not accustomed.