3D Viewer | 3D web-based product configurator for Faveker®.

TECHNOLOGY

DIGITAL CONTENT

USE CASE

TOOL

CLIENT

Faveker®, the specialized division in ventilated façade systems of GRES ARAGÓN, destined to revolutionize the world with its ceramic architectural solutions. An internationalized company that markets more than 1000 references of natural stoneware and porcelain tiles in 100 countries around the world.

GOAL ACHIEVED

Facilitate and guide customers through the purchasing process by allowing them to configure the solution they need.

Faveker® - 3D Viewer

With the idea of providing the maximum possible value to its customers, Faveker® decided to rely on our technological solutions, always using innovation as a differentiating factor. In this case, this new Hiperexperience, consisted in a web configurator that allowed the customer to visualize all types of product, being able also, to modify the different characteristics of the porcelain ceramic pieces such as; size, orientation, type of anchorage, and colors.

In addition, the 3D Viewer had a very accessible interface, which allowed the customer to observe in an intuitive and simplified way the multiple options at his disposal. In this way the customer was able to select exactly the one that best suited their needs.

"Immersive technologies are becoming the driving force for those companies looking to innovate and differentiate themselves from the rest. "

How did this Hyperexperience work?

The 3D Viewer was accessible from any web browser, both on desktop devices and Smartphones, and without the need for external downloads. The customer could access the Viewer 3D easily through the Faveker® website, so he only needed a device with an Internet connection to use it. This allowed the customer to access the complete product catalog, visualizing a hyper-realistic simulation of the selected product, and being able to modify with a simple mouse click aspects and characteristics of the product in real time.

This way, the customer could easily observe all possible options, being able to select his ideal product in a more efficient way. Having the 3D Viewer allowed Faveker® to go a step further, giving its customers the possibility of imagining how the porcelain stoneware would look and being able to see what the final result would be like. It was, therefore, a tool that intervened in the sales process directly, enhancing and optimizing it by providing the customer with new visual stimuli and a surprising new experience to which they are not accustomed.

Tailor-made Hyperexperiences

The constant technological advances have moved the world and have varied the relationships and the way in which companies and brands communicate with their customers in recent years. It is for this reason that companies like Faveker® trusted and continue to trust in our Hiperexperiencias, looking for technological solutions that allow them to adapt to the needs of the current and future world, connecting in a more personal and closer way with their customers and managing to differentiate themselves from all their competitors. Because Albert Einstein already said: "If you are looking for different results, don't always do the same thing."