Creative experiences using AI at Marketing Forum 2025 | Project for GB Foods

TECHNOLOGY

DIGITAL CONTENT

USE CASE

EVENTS

CLIENT

GBfoods, formerly known as Gallina Blanca Star, is a multinational food group founded in 1937 in Barcelona. The company currently operates in more than 50 countries in Europe and Africa, with a turnover of approximately €1.4 billion and a workforce of around 3,500 employees.

GOAL ACHIEVED

Use Artificial Intelligence to generate two personalized creative experiences that would result in a memorable brand action.

Creative technology to boost your brand at events

At the Marketing Forum 2025, GB Foods opted for a different strategy: to stand out not only for its presence as a sponsor, but also by becoming one of the focal points of the event. To achieve this, it relied on DeuSens and SOMOS Experiences, with the aim of offering attendees unforgettable experiences that combined creativity, technology, and emotion.

We designed a set of two interactive experiences customized with generative Artificial Intelligence, capable of generating conversation, attraction, and memories. A proposal aligned with the brand's values, designed to amplify its visibility through innovation and consolidate it as a benchmark in the use of disruptive technologies in the B2B environment.

The challenge was not just to make an impact. It was to excite, surprise, and connect. And we succeeded.

Two interactive experiences that made a difference

Generative AI to create unique accreditations

Even before the event began, attendees enjoyed a unique experience. When registering, they were asked to provide a photograph, and thanks to this generative AI solution, they received their accreditation upon arrival at the event with a personalized image. This image respected their facial features but was transformed with a unified visual style adapted to the event's aesthetic.

It wasn't just a simple badge: it was an exclusive visual piece, a creative business card, an element that sparked conversation even before entering the venue. A small gesture, but one with a direct impact on brand perception, designed to create a connection from the very first minute.

AI photocall with different artistic styles in real time

Inside the exhibition space, we installed an interactive photocall that took the visitor experience to another level. Using a camera and a screen, users took photos of themselves and selected from several artistic styles. In seconds, the AI returned the image reinterpreted in the chosen style, maintaining the original pose and features.

The result was a visually powerful and emotionally engaging piece. At the end, a QR code allowed them to download it, share it on social media, or save it as a souvenir. A participatory experience that turned each attendee into a protagonist, while projecting the values of innovation, personalization, and cutting-edge associated with GB Foods.

Real impact with a lasting memory

The experiences developed not only fulfilled the objective of boosting GB Foods' presence at the event. They exceeded it. They turned their sponsorship into a high value-added action, capable of positioning the brand as a benchmark in the use of creative technology.

Active, constant, and organic participation was generated among attendees. A brand narrative was built in real time. And everything was amplified thanks to the power of visual content shared by the users themselves.

This project demonstrated that when technology, more specifically Generative AI, is put at the service of creativity, the result is an experience that is remembered, shared, and directly associated with the brand.