CLIENT
Atlas Copco is an international industrial company headquartered in Stockholm, Sweden, with approximately 40,000 employees and customers in more than 180 countries. A pioneer in technology and engineering, Atlas Copco's expertise is trusted by industries around the world.
GOAL ACHIEVED
To surprise the public and generate in them a memorable souvenir of the event, associated with the Atlas Copco product and brand.
Powering the Future 2019
Powering the Future 2019, an event held in a significant location such as Waagnatie in Antwerp (Belgium). At this great event, customers from all over Europe could meet to see and learn about all the news and technologies that were coming in the near future.
Thus, Atlas Copco intended to take advantage of this great opportunity to surprise the public and generate an innovative atmosphere surrounding its brand and putting it under the main focus of the event. For this reason, they relied once again on DeuSens Hiperexperiencia and thanks to it they were able to transfer in a striking and differentiating way values so representative of their culture such as progress, adaptation to change, and its continuous updating and improvement.
Light the Power App
With the aim of showing and publicizing its new app launched on the market, called Light the Power, we developed a solution that sought to use gamification to take a tour inside the app. To achieve this, we set up a totem, as a stand, in which an iPad was left, so that users could use it and access the Augmented Reality Hyperexperience that recreated the real app of the company, making a real tour through it and showing its features and functionalities.
With their app we discovered the advantages and operation of their latest innovations while users could visualize the products, discover the usefulness of each one, and finish the tour with an Augmented Reality experience that left no one indifferent. Through it, the user could choose one of the solutions offered by Atlas Copco to take a photo with the product and share it on their social networks!
Augmented Reality Show
During the presentations that took place on the large Waagnatie stage, another of our Hyperexperiences also had its space. In order to present two of the novelties of the year, the QAS 5 generator and the PAS 150 pump, we developed a new Augmented Reality HyperExperience, much more ambitious and spectacular than the previous one.
This Hyperexperience recreated, thanks to Augmented Reality, how both products were built step by step. All this could be viewed from a large screen that occupied the entire stage. All attendees were amazed at what their eyes were witnessing, visualizing how the products were formed on the screen to the right of the presenter, while nothing was happening on the real stage. A new form of product presentation using Augmented Reality to create expectation and make it known with greater efficiency, realism, and more powerfully penetrating the public.
Example of use of Augmented Reality for events
With these two Augmented Reality technology solutions we managed to demonstrate, in two different ways, the effectiveness of this technology to enhance the brand value of Atlas Copco. A clear example of how the same technology can be adapted to different specific customer and user needs.
Through AR we managed, on the one hand, to create a new way of approaching the public and impacting on it, in addition to generating a memorable memory of the event managing to link it completely to the product and the brand. On the other hand, we also managed to convey a corporate message full of nuances: commitment to innovation and technology, continuous business evolution, quality and exclusivity, among others.
