CLIENT
HMY is the international leader in global services with 360º vision and innovation for retail. A company specialized in engineering, manufacturing and assembly of retail furniture, offering concept & design services, site & project management, value engineering, as well as technological and lighting solutions.
GOAL ACHIEVED
Implement the use of Augmented Reality to turn print advertising into a new brand interaction medium that engages the public.
Advertising comes to life thanks to Augmented Reality
Innovation and technology allow us to do things that we thought would be impossible just a few years ago. More specifically, immersive technologies such as Virtual Reality or Augmented Reality have shown us that through their use, they allow us to create hyperexperiences that seem like science fiction.
One of them was undoubtedly the realization of interactive advertising, leaving behind traditional advertising, flat, 2D and without interaction with the user. This new interactive and immersive advertising, put for the first time the consumer at the center of the action, giving him the reins and control, and allowing him to live a Hyperexperience that generated in him a more lasting impact than that of any other traditional campaign.
Hyperexperiences to surprise and impact the public
Undoubtedly, another point in favor of its use was the germ of virality that generated this Hiperexperiencia, being special and different content, that well worked, could get involved the community behind the brand, which shared it, culminating the mission of getting to be seen by as many people as possible.
Involve your audience in the campaigns
New consumers demand new forms of communication. It is a law of life, advancement and progress generation after generation. Now it is no longer enough just to impact your audience, you have to take it to the next level and generate a memorable experience that promotes user interaction with your brand. Life moves more than ever in the online channel: through mobile, social networks, through more attractive and interactive formats.
Thus, the advertising of the future must bear the stamp of omnichannel and brand-consumer conversation. It is key to encourage people to participate in your communications, they must be a stimulus and a unique experience. Using technology, we turn the advertising into a game that allows users to become part of the campaign by actively participating in it by sharing it on social networks, performing challenges or accessing sweepstakes and prizes, and ultimately creating community.
